Corporate Sponsor, SMPS-NY
“To deliver the most effective messages to optimal audiences, we take a proactive approach—what we call integrated communications,” says Tami Hausman, Ph.D., founder and president of Hausman LLC, a marketing and public relations firm that specializes in architecture, engineering, and construction firms, related disciplines in the AEC industry, and professional services companies. “As an invested, active partner with our clients, we work to define—and refine—their expertise and accomplishments, then systematically build relationships with targeted press and influencers.”
This strategy proved tremendously effective for Hausman client Rider Levett Bucknall (RLB), a global cost-consultancy business with its North American headquarters in Phoenix. RLB engaged Hausman to increase visibility for its quarterly cost reports. Expanding upon the success of initial press releases, Hausman developed a comprehensive outreach program using diverse communications tools—bylined articles, thought-leadership pieces, deskside visits, and speaking and conference opportunities—that built momentum for RLB far beyond the original mission. Raising the profile of RLB’s leadership and expertise in local and national markets through coverage in trade and general-interest press has significantly broadened the company’s presence and reputation nationwide.