President of Berman PR
As founder and President of The Berman Group, Inc., Sarah works to identify challenges and to develop creative communications programs to increase business and reach new audiences. Sarah works with all the firm’s clients—from Fortune 500 companies to trade associations, government agencies and nonprofits—to develop winning publicity and marketing strategies based on her philosophy that successful campaigns are based on strong relationships. Sarah has more than 17 years of experience in strategic communications and has earned a strong reputation for her creative corporate identity programs, targeted cross-marketing campaigns, creative advertising and sales training programs. She works actively with major mass media outlets as well as with regional trade publications serving business-to-business markets. Sarah earned a Bachelor of Arts degree from Columbia University in Urban Planning and a Master of Urban Planning from the Robert F. Wagner School of Public Service of New York University. The Berman Group has been ranked on the Observer’s National Power 50 PR Firms list for the past five years, and was named one of the most influential marketing agencies of 2019 by GlobeSt. Sarah was honored at the 2019 Bisnow Power Women Reception celebrating leaders in commercial real estate and at City & State’s 2017 CSR Responsible 100 awards, which recognizes “outstanding New Yorkers for their corporate social responsibility achievements.