Founder and Editor, Help Everybody Everyday
Matt Handal was a marketer submitting boilerplate proposals and materials that were indistinguishable from his competitors’. He had no idea how to convince new clients to buy his firm’s services. And worst of all, nobody would listen to him. One day, he stumbled upon some academic research on how people really make decisions. Since then, he’s helped firms beat incumbents, secured sole-source contracts from government clients, written one of the most popular books about proposal writing, and people even fly him across the country to teach them how to apply Mind Marketing to their business.