Jane Felsen Gertler, FSMPS
Principal, The Marketing Resource
Jane Felsen Gertler brings 20+ years of experience as a Marketing and Business Development professional to the AEC industry. She specializes in strategic planning, branding, marketing communications, business development and client retention services. A Fellow in the Society for Marketing Professional Services (SMPS), Jane is a national speaker and published writer on marketing and leadership strategies. She has been published in Contract Magazine, Real Estate Weekly, and New York Real Estate Journal and is co-author of the monograph Architecture as a Design Partnership. Jane is a Past-President of the Long Island Chapter of SMPS. She has served on the SMPS National Business Development Initiatives Committee and the SMPS New York Mentoring Group. She has been called upon as a Juror for the SMPS National Marketing Communication Awards and the Entablature National Website Design Awards. As Principal of The Marketing Resource, prominent clients have included Howard L. Zimmerman Architects, BBG-BBGM, David Helpern Architects and Spector Group. Jane Gertler is a graduate of Syracuse University’s Newhouse School with a Bachelor of Science in Communications and a Bachelor of Arts in Psychology. Jane is currently pursuing a Coaching Certification to assist business owners in advancing their Leadership skills and motivate staff with the highest of energies and intention.