Ida Cheinman

Principal and Creative Director, Substance151

Ida Cheinman is Principal and Creative Director of the brand communications firm Substance151 and past president of SMPS Maryland. She uses her 20+ years of experience as a brand strategist, designer, marketer, and educator to help business leaders and marketing professionals make sense of trends, tools, and best practices in order to position their firms to win in the 21st century’s fast-changing and extremely competitive marketplace. Ida is a sought-after speaker who is knowledgeable, energetic and excels at making complex information accessible and immediately applicable. She has presented at conferences and webinars nationwide and is a frequent contributor to industry blogs and publications.