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Working Where We Are

February 17 @ 10:00 am - 12:00 pm

Working Where We Are

The COVID-19 pandemic has put marketing and communications professionals in a particularly unusual position.

Please join our presenters Lauren Hlavenka D’Urso (Northeast Regional Communications Director Senior Associate at Gensler), Kristin Liu (Business Development Strategist at Syska Hennessy Group), and Kirsten Sibilia (Managing Principal at Dattner Architects) for a lively discussion around questions including:

  • How are we as marketers helping our firms communicate internally and to clients/potential clients about our plans?
  • How does what we say reflect on the health of our business and our ability to provide services?
  • How has this pandemic changed how marketing is working? How have we positioned our firms to show well “on screen” during this time?
  • How can we embrace the disruption we are living through as innovation? What have we started doing that we want to keep doing?
  • How can we use available technology to help us effectively communicate with the firm as a whole (teambuilding, etc.)?

How can we maintain client relationships and cultivate new clients?

Questions? Please contact our Director of Professional Development, Alexa Antopol aantopol@fda-online.com and Director of Programs, Lexi Fritz lexi.fritz@tetratech.com.


Register here

Event Speakers

Lauren Hlavenka D’Urso

Northeast Regional Communications Director Senior Associate, Gensler

Speaker's Bio

Kristin Liu, LEED AP

Senior Associate, Business Development, Syska Hennessy Group

Speaker's Bio

Kirsten Sibilia, AIA, LEED AP

Managing Principal, Dattner Architects

Speaker's Bio


February 17
10:00 am - 12:00 pm
Event Categories:


Virtual Meeting
NY United States



SMPS-NY/AIA Member, pre-registered: $15

Non-member, pre-registered: $30

Domains of Practice

  • Domain 3: Client and Business Development

Who Should Attend

  • Administrative
  • Business Developer
  • Marketing Assistant
  • Marketing Coordinator
  • Marketing Specialist
  • Marketing Manager
  • Marketing Consultant
  • Marketing Director
  • Partner/Principal
  • Vice President
  • Chief Marketing Officer
  • President/CEO
  • Architects
  • Engineers
  • Contractors
  • Design Firms
  • Owners
  • Human Relations/Human Resources