Loading Events

« All Events

Peter Shankman Presents: The New Butterfly Effect

March 17 @ 9:00 am - 11:00 am

Peter Shankman Presents: The New Butterfly Effect

Why the Customer Experience Matters More Now Than Ever Before

Welcome to 2021, the year that adaptation becomes the norm. If 2020 has taught us one thing, it’s that if we don’t embrace change, we simply won’t survive. The program will be presented by Peter Shankman. Peter is one of the most sought after speakers on customer and social economies. Peter has keynoted events for corporations ranging from startups to Fortune 100s in over twenty five countries around the world. 

As we step unsurely into this new world, one thing is clear, however: No matter what gets thrown at us, what new challenges our businesses may face, if we don’t understand the customer first, nothing else will matter. That involves being able to change trajectory on a moment’s notice, being able to truly hear the customer, identify their needs, and service them – not tomorrow, not next week, but immediately. Now more than ever, if the customer doesn’t feel “heard” from the get-go, they’ll go somewhere else. And they’ve NEVER had an easier time doing that than now. If companies don’t adapt, they’ll be history.

The problem is, change can be very, very scary. With no road map today, how do we know what’s right? How do we know the next correct step to take? How do we make sure our business not only survives, but thrives as we navigate the twists and turns of this new customer-centric economy, wrapped up in a pandemic?

Much like the caterpillar who emerges from the cocoon as a beautiful butterfly, we can set up pathways that allow us to succeed, by doing the most basic of things very, very well. By focusing on “being brilliant at the basics,” we can control a much bigger portion of the future of our business, regardless of what direction the future takes us. Let’s talk change, and how to best be prepared for 21 and beyond.

Learning objectives include:

  • The five rules of the customer economy
  • Why speed matters
  • How to stay “top-of-mind” in every customer’s mind, from beginning to end
  • How millennials, as well as Generations Z and Neuroatypical are consuming content, and how you can get in front of them

Questions? Please contact our Director of Programs, Lexi Fritz – lexi.fritz@tetratech.com.

Interested in increasing your firm’s visibility by sponsoring this special event? Please contact our Director of Sponsorship, Rory McMahon – r.mcmahon@perkinseastman.com. At the cost of $325, your support gets you:

  • one free entry to the event
  • your company logo and hyperlink on the event website, e-blasts, and social media
  • your company logo on both the sponsorship slide at the beginning of the event in addition to the Q+A slide at the end
Register here

Event Speakers

Peter Shankman

Founder of HARO

Speaker's Bio


March 17
9:00 am - 11:00 am
Event Category:


Virtual Meeting
NY United States



SMPS-NY/AIA Member: $50

Non-member: $75

Domains of Practice

  • Domain 3: Client and Business Development

Who Should Attend

  • Business Developer
  • Marketing Assistant
  • Marketing Coordinator
  • Marketing Specialist
  • Marketing Manager
  • Marketing Consultant
  • Marketing Director
  • Partner/Principal
  • Vice President
  • Chief Marketing Officer
  • President/CEO
  • Architects
  • Engineers
  • Contractors
  • Design Firms
  • Owners

Event Sponsors