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The Cost of Marketing
June 24 @ 5:30 pm - 6:30 pm
The Cost of Marketing
Now, more than ever, it is important to use our resources efficiently and effectively. As marketers, we are constantly juggling a variety of tools to help us create meaningful materials. Whether you are just getting started in your career or are a seasoned veteran, it is important to understand how to measure, track, and strategically plan for profitability.
Join us to gain a deeper understanding of how marketing and accounting go hand in hand.
If you’re ready to take you marketing skills to the next level and generate a marketing strategic plan — this is a must-attend session.
During the session, participants will:
- Get a snapshot of accounting basics
- Learn how to measure project profitability
- Track proposal labor
- Take away tips for tracking revenue and costs associated with marketing campaigns
Speakers:
Martin Bohdan, Owner and President, Intercontinental Business Services
Matthew Fowler, Chief Financial Officer, Ralph Appelbaum Associates, RAA
Tania Hidalgo, Marketing Professional
Questions: Contact Alexa B. Antopol, Director of Professional Development at aantopol@fda-online.com
Register Here
