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The Cost of Marketing

June 24, 2020 @ 5:30 pm - 6:30 pm

The Cost of Marketing

Now, more than ever, it is important to use our resources efficiently and effectively. As marketers, we are constantly juggling a variety of tools to help us create meaningful materials. Whether you are just getting started in your career or are a seasoned veteran, it is important to understand how to measure, track, and strategically plan for profitability.

Join us to gain a deeper understanding of how marketing and accounting go hand in hand.

If you’re ready to take you marketing skills to the next level and generate a marketing strategic plan — this is a must-attend session.

During the session, participants will:

  1. Get a snapshot of accounting basics
  2. Learn how to measure project profitability
  3. Track proposal labor  
  4. Take away tips for tracking revenue and costs associated with marketing campaigns


Martin Bohdan, Owner and President, Intercontinental Business Services

Matthew Fowler, Chief Financial Officer, Ralph Appelbaum Associates, RAA

Tania Hidalgo, Marketing Professional

Questions: Contact Alexa B. Antopol, Director of Professional Development at aantopol@fda-online.com


Register Here

Event Speakers

Martin Bohdan

Owner and President, Intercontinental Business Services

Speaker's Bio

Matthew Fowler

Chief Financial Officer, Ralph Appelbaum Associates, RAA

Speaker's Bio

Tania Hidalgo

Marketing Professional

Speaker's Bio


June 24, 2020
5:30 pm - 6:30 pm
Event Categories:




Virtual Meeting
NY United States + Google Map

SMPS-NY members: $0

Non-members: $25

This event is free for members of the SMSP New York chapter

Who Should Attend

  • Business Developer
  • Marketing Assistant
  • Marketing Coordinator
  • Marketing Specialist
  • Marketing Manager
  • Marketing Consultant
  • Marketing Director
  • Partner/Principal
  • Vice President
  • Chief Marketing Officer
  • President/CEO
  • Design Firms
  • Owners