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SMPS-NY & SAME NJ Post Present: Marketing Beyond Proposals

March 18 @ 8:30 am - 11:00 am

SMPS-NY & SAME NJ Post Present: Marketing Beyond Proposals

Those of us who take a disciplined, structured approach to proposal development know what it takes to prepare a coherent submittal to the client. What if we took a similarly strategic approach to our marketing efforts as a whole? If your marketing team’s only responsibility is proposals, you’re missing out on everything else that goes into winning profitable, interesting, important projects for clients you can’t wait to work with. Here you’ll learn what your marketing-savvy competitors are doing to know what opportunities are coming up, get in front of key clients before the procurement process begins, and spread the word about their capabilities to an audience that matters (not just anyone who’ll listen).

If you’re ready to feel more in control of your marketing efforts, more intentional with your decision making, and less reactive to market changes, this program is for you. Our speakers will share industry best practices based on the SMPS Domains of Practice, as well as examples from their careers in the AEC industry.

Attendees will also have a chance to sign up for one-on-one coaching sessions with expert marketers – bring your capabilities statements, your brochures, your social media feeds, or even just burning questions that could use an outsider’s perspective. We’re here to help you take a more well-balanced approach to marketing.

Marketing Coaches

AKcelerate – Alicia Koledin


Next Phase Collaborative – M. Sharyn Yorio, FSMPS, CPSM

The Vividmark – Anastasia Guadron


This event is being offered jointly with the Society of American Military Engineers New Jersey Post.

This event will be held at:

Montclair State University Feliciano School of Business
Room #140
Montclair, NJ 07043

Use the Red Hawk Deck Parking Garage

Questions? Contact Kimberly Graham, kimberly.graham@stantec.com

Register Here

Event Speakers

Kristy Cerullo

Marketing Manager, First Environment, Inc.

Speaker's Bio

Jeffrey Taub, FSMPS, CPSM

Vice President for Corporate Marketing, AKRF

Speaker's Bio

Sharyn Yorio, FSMPS, CPSM

Managing Principal, Next Phase Collaborative

Speaker's Bio


March 18
8:30 am - 11:00 am
Event Categories:




Montclair State University
Montclair State University Feliciano School of Business Room #140
Montclair, NJ 07043 United States
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SMPS-NY/AIA/SAME member, pre-registered: $75

SMSP-NY/AIA/SAME member, walk-in: $85

Non-member, pre-registered: $125

Non-member, walk-in: $135

AIA / CPSM Credits


Domains of Practice

  • Domain 1: Marketing Research
  • Domain 2: Marketing Planning
  • Domain 3: Client and Business Development
  • Domain 4: SOQs/Proposals
  • Domain 5: Promotional Activity
  • Domain 6: Management

Who Should Attend

  • Marketing Coordinator
  • Marketing Manager
  • Marketing Director
  • Partner/Principal
  • Chief Marketing Officer
  • President/CEO
  • Architects
  • Engineers
  • Contractors
  • Design Firms
  • Owners

Event Sponsor