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SMPS-NY & SAME NJ Post Present: Marketing Beyond Proposals

June 16 @ 8:30 am - 11:00 am

SMPS-NY & SAME NJ Post Present: Marketing Beyond Proposals

Those of us who take a disciplined, structured approach to proposal development know what it takes to prepare a coherent submittal to the client. What if we took a similarly strategic approach to our marketing efforts as a whole? If your marketing team’s only responsibility is proposals, you’re missing out on everything else that goes into winning profitable, interesting, important projects for clients you can’t wait to work with. Here you’ll learn what your marketing-savvy competitors are doing to know what opportunities are coming up, get in front of key clients before the procurement process begins, and spread the word about their capabilities to an audience that matters (not just anyone who’ll listen).

If you’re ready to feel more in control of your marketing efforts, more intentional with your decision making, and less reactive to market changes, this program is for you. Our speakers will share industry best practices based on the SMPS Domains of Practice, as well as examples from their careers in the AEC industry.

Attendees will also have a chance to sign up for one-on-one coaching sessions with expert marketers – bring your capabilities statements, your brochures, your social media feeds, or even just burning questions that could use an outsider’s perspective. We’re here to help you take a more well-balanced approach to marketing.

Marketing Coaches

AKcelerate – Alicia Koledin  https://en-gb.facebook.com/AKcelerateNYC/

Next Phase Collaborative – M. Sharyn Yorio, FSMPS, CPSM

The Vividmark – Anastasia Guadron  https://www.facebook.com/thevividmark/

This event is being offered jointly with the Society of American Military Engineers New Jersey Post.

Questions? Contact Kimberly Graham, kimberly.graham@stantec.com

Register Here

Event Speakers

Kristy Cerullo

Marketing Manager, First Environment, Inc.

Speaker's Bio

Jeffrey Taub, FSMPS, CPSM

Vice President for Corporate Marketing, AKRF

Speaker's Bio

Sharyn Yorio, FSMPS, CPSM

Managing Principal, Next Phase Collaborative

Speaker's Bio

Details

Date:
June 16
Time:
8:30 am - 11:00 am
Event Categories:
, ,

Organizer

SMPSNY
Email:
info@smpsny.org
Website:
www.smpsny.org

Venue

Daikin Applied Solutions Plaza
10 Exchange Place
Jersey City, NJ 07302 United States
+ Google Map
Phone:
763.203.5018
Website:
http://www.daikinapplied.com/
Cost

SMPS-NY/AIA/SAME member, pre-registered: $75

SMSP-NY/AIA/SAME member, walk-in: $85

Non-member, pre-registered: $125

Non-member, walk-in: $135

AIA / CPSM Credits

1.0

Domains of Practice

  • Domain 1: Marketing Research
  • Domain 2: Marketing Planning
  • Domain 3: Client and Business Development
  • Domain 4: SOQs/Proposals
  • Domain 5: Promotional Activity
  • Domain 6: Management

Who Should Attend

  • Marketing Coordinator
  • Marketing Manager
  • Marketing Director
  • Partner/Principal
  • Chief Marketing Officer
  • President/CEO
  • Architects
  • Engineers
  • Contractors
  • Design Firms
  • Owners

Event Sponsor