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SMPS-NY & SAME NJ Post Present: Marketing Beyond Proposals

June 16, 2020 @ 9:00 am - 12:00 pm

SMPS-NY & SAME NJ Post Present: Marketing Beyond Proposals

Those of us who take a disciplined, structured approach to proposal development know what it takes to prepare a coherent submittal to the client. What if we took a similarly strategic approach to our marketing efforts as a whole? If your marketing team’s only responsibility is proposals, you’re missing out on everything else that goes into winning profitable, interesting, important projects for clients you can’t wait to work with. Here you’ll learn what your marketing-savvy competitors are doing to know what opportunities are coming up, get in front of key clients before the procurement process begins, and spread the word about their capabilities to an audience that matters (not just anyone who’ll listen).

If you’re ready to feel more in control of your marketing efforts, more intentional with your decision making, and less reactive to market changes, this program is for you. Our speakers will share industry best practices based on the SMPS Domains of Practice, as well as examples from their careers in the AEC industry.

This event will be recorded and available to registered attendees after the event.

Expert Marketer Coaching Sessions

Attendees will also have a chance to sign up for 15-minute one-on-one coaching sessions with expert marketers – bring your capabilities statements, your brochures, your social media feeds, or even just burning questions that could use an outsider’s perspective. We’re here to help you take a more well-balanced approach to marketing.


9am – 10:30am — Program
10:30am – 12pm — One-on-One Coaching (15-minute sessions)

Marketing Coaches

AKcelerate – Alicia Koledin  https://www.linkedin.com/in/alicia-koledin/

Next Phase Collaborative – M. Sharyn Yorio, FSMPS, CPSM www.nextphasecollaborative.com

The Vividmark – Anastasia Guadron  https://www.facebook.com/thevividmark/

This event is being offered jointly with the Society of American Military Engineers New Jersey Post.

Questions? Contact Kimberly Graham, kimberly.graham@stantec.com

Register Here

Event Speakers

Kristy Cerullo

Marketing Manager, First Environment, Inc.

Speaker's Bio

Jeffrey Taub, FSMPS, CPSM

Vice President for Corporate Marketing, AKRF

Speaker's Bio

Sharyn Yorio, FSMPS, CPSM

Managing Principal, Next Phase Collaborative

Speaker's Bio


June 16, 2020
9:00 am - 12:00 pm
Event Categories:
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Virtual Meeting
NY United States



SMPS-NY/AIA/SAME member, pre-registered: $40

Non-member, pre-registered: $75

Registration closes June 15th

AIA / CPSM Credits


Domains of Practice

  • Domain 1: Marketing Research
  • Domain 2: Marketing Planning
  • Domain 3: Client and Business Development
  • Domain 4: SOQs/Proposals
  • Domain 5: Promotional Activity
  • Domain 6: Management

Who Should Attend

  • Marketing Coordinator
  • Marketing Manager
  • Marketing Director
  • Partner/Principal
  • Chief Marketing Officer
  • President/CEO
  • Architects
  • Engineers
  • Contractors
  • Design Firms
  • Owners

Event Sponsor