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SMPS-NY NJ Affiliate Knowledge Sharing – Creative PR Strategies for AEC Firms

December 1, 2020 @ 5:30 pm - 6:00 pm

SMPS-NY NJ Affiliate Knowledge Sharing – Creative PR Strategies for AEC Firms

Are you struggling to refine your firm’s PR efforts? Finding it a challenge to get the right messaging out to the right audience? Join the SMPS-NY NJ Affiliate as Sarah Berman, the President of The Berman Group, walks us through creative tactics to tackle PR issues, ranging from how to create the best pitch to match your targets, using social media to engage reporters/editors, selecting the right media publication for your story, and signs your firm may need a PR consultant.

This webinar will start with our facilitated discussion and will last approximately 30 minutes. The SMPS-NY New Jersey Affiliate committee meeting will follow immediately after.

Please email Kimberly Graham for the call-in information (kgraham@rscarchitects.com)

About SMPS-NY NJ Affiliate Knowledge Sharing

Want a quick after-work refresh on InDesign or to participate in an in-depth discussion of CRM best practices? Join the SMPS-NY NJ Affiliate Committee for our bi-monthly Knowledge Sharing sessions, held in conjunction with our committee meetings.


Event Speakers

Sarah Berman

President of Berman PR

Speaker's Bio


December 1, 2020
5:30 pm - 6:00 pm
Event Categories:


Virtual Meeting
NY United States



Free: $0

Complimentary to SMPS members and non-members!

Domains of Practice

  • Domain 1: Marketing Research
  • Domain 2: Marketing Planning

Who Should Attend

  • Administrative
  • Business Developer
  • Marketing Assistant
  • Marketing Coordinator
  • Marketing Specialist
  • Marketing Manager
  • Marketing Consultant
  • Marketing Director
  • Partner/Principal
  • Vice President
  • Chief Marketing Officer
  • President/CEO
  • Architects
  • Engineers
  • Contractors
  • Design Firms
  • Owners
  • Human Relations/Human Resources