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Say Cheese! Curating Brand-Building Photography

August 27, 2019 @ 5:30 pm - 7:30 pm

Say Cheese! Curating Brand-Building Photography

Opinions on what makes a good photograph might vary, but the fact that photography makes marketing more effective is a solid, well-known truth.

We’ve organized an expert panel of photographers who will share their expertise and stories on topics like current trends and what’s on the way out, how technology is changing the uses of visual media, capturing timeless images, and budgeting. The panel will also share insights into what can be photoshopped and what must be photographed—think scrubbing out exit signs or centering a light fixture.

Remember that art appreciation course you took in college? Time to dust off those cobwebs! Our program will include an interactive element designed to help you develop a more critical eye!

Join us on August 27 to discuss these topics, and more, with our panel of photographers and engage in a lively conversation about the photography content you use to build your brand.

After attending this presentation, participants will be able to:

  1. Understand the importance of photography in brand-building
  2. Explore the impact of evolving technology on visual media.
  3. Think more critically about photography
  4. Budget effectively for a photoshoot

Questions? Contact Alexa B. Antopol, aantopol@fda-online.com or Julie Pampuch, jpampuch@wbengineering.com

Register Here

Event Speakers

Albert Cheung

Founder/Partner, FRAME

Speaker's Bio

Christopher Payne


Speaker's Bio

Chris Villari

Sr. Manager - Communications NY/Tri-State Region, Skanska USA

Speaker's Bio

Beth Portnoi Shaw, Associate AIA

Director, Carlton Architecture

Speaker's Bio


August 27, 2019
5:30 pm - 7:30 pm
Event Categories:




Mancini Duffy
275 7th Avenue
New York, NY 10001 United States
+ Google Map

SMPS-NY/AIA Member, pre-registered: $40

SMPS-NY/AIA Member, walk-in: $50

Non-member, pre-registered: $60

Non-member, walk-in: $80

AIA / CPSM Credits


Domains of Practice

  • Domain 5: Promotional Activity

Who Should Attend

  • Marketing Coordinator
  • Marketing Specialist
  • Marketing Manager
  • Marketing Consultant
  • Marketing Director
  • Chief Marketing Officer