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PROFESSIONAL DEVELOPMENT: Making the Most of Your Video Content

April 25 @ 5:30 pm - 7:30 pm

Making the Most of Your Video Content

Videos embedded in a website can result in an 80% increase in conversion rates and emails containing video have a 96% higher click-through rate than non-video emails.

Building on our first PD program where we learned Adobe Premier Pro editing skills, this seminar will focus on the ROI of video production. We’ll review the metrics that you should be monitoring to improve your video marketing ROI, including view count, engagement, conversion rate, social sharing, feedback, and total cost.

Please join us for this class even if you did not the first class of our multi-media series.

Event Goals

1. Understand how to measure ROI for video content.

2. Recognize the value of including video content in your marketing strategy.

3. Discuss how to distribute video to maximize its impact.

4. Identify the metrics that should be evaluated to improve video marketing including view count, engagement, conversion rate, social sharing, feedback, and total cost

Agenda
5:30 pm – 6:00 pm Registration and Networking
6:00 pm – 7:30 pm Program

Questions?
Julie Pampuch, jpampuch@wbengineering.com, 646.778.5644

Additional Locations via Live Webinar

Westchester

OLA Consulting Engineers | 50 Broadway, Hawthorne, NY 10532

Anastasia Guadron, anastasia@thevividmark.com, 347.255.8716

New Jersey

Maser | 331 Newman Springs Rd #203, Red Bank, NJ 07701

Michele Ouimet | moiumet@maserconsulting.com, 732.383.1950 ext. 3434

Register Here

Event Speakers

Marie Grieve

Founder, Costello Palmer Communications

Speaker's Bio

Marcia Clark

Executive Creative Director, Content Machine

Speaker's Bio

Darryl Estrine

Video Writer/Producer/Director & Executive Creative Director, Content Machine

Speaker's Bio

Anastasia Guadron

Owner, Vividmark

Speaker's Bio

Details

Date:
April 25
Time:
5:30 pm - 7:30 pm
Event Category:

Organizer

SMPSNY
Email:
info@smpsny.org
Website:
www.smpsny.org

Venue

SUPERSTRUCTURES
32 6th Avenue
New York, NY 10013 United States
+ Google Map
Cost

SMPS-NY/AIA Member, pre-registered: $60

SMPS-NY/AIA Member, walk-in: $70

Non-member, pre-registered: $80

Non-member, walk-in: $90

15% discount if sign up for February and April program

AIA / CPSM Credits

1.5

Domains of Practice

  • Domain 4: SOQs/Proposals
  • Domain 5: Promotional Activity

Who Should Attend

  • Marketing Assistant
  • Marketing Coordinator
  • Marketing Specialist
  • Marketing Manager
  • Marketing Consultant
  • Marketing Director