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Professional Development: Creative RFP Toolkit

June 17 @ 5:30 pm - 7:45 pm

Professional Development: Creative RFP Toolkit

This workshop will introduce participants to the ATLAS framework behind the Creative RFP Toolkit and outline the 5 steps in telling a powerful story in an RFP response. As experts in the fields of planning and urban design, practitioners know they can bring clear value to clients, but often struggle to communicate this throughout the RFP process. Being an expert in the field does not always translate into an ability to articulate or successfully communicate that expertise to a prospective non-designer client. This Toolkit can be especially helpful for emerging firms to increase confidence and understanding of their unique value proposition. This can also be that “x factor” for established firms that makes all the difference in winning RFPs and building a more robust portfolio of work! The workshop will walk through the ATLAS Framework, with a keen emphasis on a process of articulating clear values and storyboarding methods to amplify RFP responses.

Questions? Please contact our Director of Professional Development, Alexa Antopol, aantopol@fda-online.com.

Register here

Event Speakers

Sreoshy Banerjea

Founder - Creative RFP Toolkit

Speaker's Bio


June 17
5:30 pm - 7:45 pm
Event Categories:


Virtual Meeting
NY United States



SMPS-NY/AIA Member: $15

Non-member: $30

Domains of Practice

  • Domain 4: SOQs/Proposals

Who Should Attend

  • Administrative
  • Business Developer
  • Marketing Assistant
  • Marketing Coordinator
  • Marketing Specialist
  • Marketing Manager
  • Marketing Consultant
  • Marketing Director
  • Partner/Principal
  • Vice President
  • Chief Marketing Officer
  • President/CEO
  • Architects
  • Engineers
  • Contractors
  • Design Firms
  • Owners
  • Human Relations/Human Resources