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Leadership Workshop

May 17 @ 8:30 am - 12:30 pm

Magnify Your Internal Communication and Amplify Your Brand Promise for an Impactful Presence CX, EX, and BX

Leading from Within

Winning A/E/C firms consistently demonstrate strong, differentiated brands; loyal, raving clients; and a culture driven by engaged, client-centric employees. The secret to success lies at the intersection of client experience (CX), employee experience (EX), and brand experience (BX). We believe that marketing leaders have a key role to play in this convergence. In this workshop, we will learn about aligning CX, EX and BX to create a sustainable competitive advantage through communication. How traditional marketing skills – brand, communications, community outreach, and training can be repurposed to amplify culture – We will explore messaging, listening and communication across teams.

In this workshop, you will hear from industry professionals on their approaches to communication – tools to help marketing leader’s leverage their capabilities and best practices to elevate your firm’s culture and business acumen to ensure that your firm is best equipped for success in the future.

Learning Objectives
  • To define CX, EX, and BX for marketing
  • How marketing leaders can impact brand; clients, and culture through their work
  • How to repurposed marketing skills in an experience focused world

Questions? Contact Rhonda Cardone, Director of Leadership at rcardone@dewberry.com  

Register Here

Event Speakers

Tim Asimos, CPSM

Partner, Director of Digital & Growth, circle S studio

Speaker's Bio

Kim Haas

President, Haas Media, LLC

Speaker's Bio

Details

Date:
May 17
Time:
8:30 am - 12:30 pm
Event Categories:
,

Organizer

SMPSNY
Email:
info@smpsny.org
Website:
www.smpsny.org

Venue

Cosentino
150 East 58th St, Suite #399
New York, NY, NY 10155 United States
+ Google Map
Cost

SMPS/AIA Member: $100

Non-member: $125

AIA / CPSM Credits

4

Who Should Attend

  • Business Developer
  • Marketing Assistant
  • Marketing Coordinator
  • Marketing Specialist
  • Marketing Manager
  • Marketing Consultant
  • Marketing Director
  • Chief Marketing Officer