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Leadership Workshop
May 17 @ 8:30 am - 12:30 pm
Magnify Your Internal Communication and Amplify Your Brand Promise for an Impactful Presence CX, EX, and BX
Leading from Within
Winning A/E/C firms consistently demonstrate strong, differentiated brands; loyal, raving clients; and a culture driven by engaged, client-centric employees. The secret to success lies at the intersection of client experience (CX), employee experience (EX), and brand experience (BX). We believe that marketing leaders have a key role to play in this convergence. In this workshop, we will learn about aligning CX, EX and BX to create a sustainable competitive advantage through communication. How traditional marketing skills – brand, communications, community outreach, and training can be repurposed to amplify culture – We will explore messaging, listening and communication across teams.
In this workshop, you will hear from industry professionals on their approaches to communication – tools to help marketing leader’s leverage their capabilities and best practices to elevate your firm’s culture and business acumen to ensure that your firm is best equipped for success in the future.
Learning Objectives
- To define CX, EX, and BX for marketing
- How marketing leaders can impact brand; clients, and culture through their work
- How to repurposed marketing skills in an experience focused world
Questions? Contact Rhonda Cardone, Director of Leadership at rcardone@dewberry.com
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