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Executive Roundtable Series: Part 1

February 27 @ 8:00 am - 10:30 am

Executive Roundtable Series 

Part 1: Building Meaningful Profitability in 2019

SMPS-NY announces a two-part executive roundtable series designed for principals, business developers, and marketing directors!

Why do the architecture and engineering industries lag behind when it comes to profitability? What can firm leaders do to improve their organization’s profitability? How can we, as service professionals, increase our value to clients? And then translate that value into profitability?

Join us for our upcoming series, which will explore profitability–defined as the open space between a firm’s ability to articulate its value proposition and its ability to deliver efficiently. To grow profit, therefore, one must increase the space between them. However, our industry faces many unique challenges–from competitive recruitment to changing technologies–that relentlessly squeeze out room for profit, making it seem impossible. We will explore how business owners, business developers and marketers can work together to change the profitability equation and put A+E on par with other professional services–and even other industries. 

If you are serious about becoming more profitable and want to go beyond commonly known and previously used strategies, don’t miss these events, recommended for AEC firm leaders responsible for: 

  • Setting vision and strategic direction
  • Culture, employee recruiting and engagement
  • Marketing, branding and business/partner development
  • Operations and project management

To get the most out of these first-of-their-kind workshops, we highly recommend attendance by more than one member of your team, each with a unique perspective into your firm. However, because of their interactive nature, seating will be limited, so be sure to register your firm’s attendees today. 

In Part 1, Brent Robertson, of future design firm, Fathom, will guide us in a collective inquiry of profitability, provoking discussion with questions like: 

  • What if efficiency wasn’t seen as an enemy to creativity, but an enabler of it?
  • What if everyone in the firm understood the business impact of their decisions? 
  • What if we spoke about what really matters to our clients, instead of what we love about our own story?
  • What if our clients hired us because of how much value we create for them vs. how much of us they can get for how little?

In Part 2, Firm leaders will exchange ideas with private sector clients in the university, healthcare and residential sectors, about ways that AEC companies can bring more value to clients in a competitive market. 

Part 1: Building Meaningful Profitability in 2019
Wednesday, February 27, 2019
Haworth Showroom
8:00 am – 10:30 am

Part 2: Delivering Value – An Interactive Discussion with Private Sector Clients
Wednesday, April 3, 2019
Haworth Showroom
8:00 am – 10:30 am

Questions? Contact Christy Rose, SMPS-NY Director of Programs, at christy@liebhabercompany.com for questions about this event.

Please note: Event Cancellation requires 48-Hour Advance Notice to obtain a refund. After that time, substitutions are permitted. Please contact Laura D’Aprix at Laura.Daprix@verizon.net for more information.

SAVE 10% BY REGISTERING FOR BOTH PARTS 1&2 TODAY!

REGISTER FOR PART 1 HERE

REGISTER FOR PARTS 1 & 2 HERE

Event Facilitator

Brent Robertson

Partner, Fathom

Speaker's Bio

Details

Date:
February 27
Time:
8:00 am - 10:30 am
Event Category:

Organizer

SMPSNY
Email:
info@smpsny.org
Website:
www.smpsny.org

Venue

Haworth
125 Park Avenue, 2nd Fl
New York, NY 10017 United States
+ Google Map
Cost

Part 1 Only: SMPS / AIA Member: $85

Part 1 Only: Non-member: $125

Part 1 Only: M/W/DBE Firm: $100

Parts 1 & 2: SMPS / AIA Member: $153

Parts 1 & 2: Non-member: $225

Parts 1 & 2: M/W/DBE Firm: $180

AIA / CPSM Credits

2.0

Domains of Practice

  • Domain 2: Marketing Planning
  • Domain 3: Client and Business Development
  • Domain 6: Management

Who Should Attend

  • Business Developer
  • Marketing Director
  • Partner/Principal
  • Vice President
  • Chief Marketing Officer
  • President/CEO
  • Owners