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Executive Roundtable Series: Part 2

April 3 @ 8:00 am - 10:30 am

Executive Roundtable Series: 

Part 2: Delivering Value – An Interactive Discussion with Private Sector Clients

Why do the architecture and engineering industries lag behind when it comes to profitability? What can firm leaders do to improve their organization’s profitability? How can we, as service professionals, increase our value to clients? And then translate that value into profitability?

Join us for our upcoming two-part series, which will explore profitability–defined as the open space between a firm’s ability to articulate its value proposition and its ability to deliver efficiently. To grow profit, therefore, one must increase the space between them. However, our industry faces many unique challenges–from competitive recruitment to changing technologies–that relentlessly squeeze out room for profit, making it seem impossible. We will explore how business owners, business developers and marketers can work together to change the profitability equation and put A+E on par with other professional services–and even other industries. 

If you are serious about becoming more profitable and want to go beyond commonly known and previously use strategies, don’t miss these events, recommended for AEC firm leaders responsible for: 

  • Setting vision and strategic direction
  • Culture, employee recruiting and engagement
  • Marketing, branding and business/partner development
  • Operations and project management

To get the most out of these first-of-their-kind workshops, we highly recommend attendance by more than one member of your team, each with a unique perspective into your firm. However, because of their interactive nature, seating will be limited, so be sure to register your firm’s attendees today. 

In Part 2, attendees will exchange ideas with private sector clients in the university, healthcare and residential sectors, about ways that AEC companies can bring more value to clients in a competitive market. 

Questions? Contact Christy Rose, SMPS-NY Director of Programs, at christy@liebhabercompany.com for questions about this event.

Please note: Event Cancellation requires 48-Hour Advance Notice to obtain a refund. After that time, substitutions are permitted, please contact Laura D’Aprix at Laura.Daprix@verizon.net for more information.

Register Here for Part 2

Event Facilitator

Brent Robertson

Partner, Fathom

Speaker's Bio


April 3
8:00 am - 10:30 am
Event Category:




The Australian
20 West 38th Street
New York, NY 10018 United States
+ Google Map

SMPS / AIA Member: $85

Non-Member: $125

M/W/DBE Firm: $100

Domains of Practice

  • Domain 2: Marketing Planning
  • Domain 3: Client and Business Development
  • Domain 6: Management

Who Should Attend

  • Business Developer
  • Marketing Director
  • Partner/Principal
  • Vice President
  • Chief Marketing Officer
  • President/CEO