COORDINATOR’S CLUB | Supercharge Your Email Marketing

Supercharge Your Email Marketing

When carefully thought out and properly executed, email marketing can be a powerful and cost-effective tool to connect your website, social media and lead generation efforts, keep your firm top of mind and your prospects and clients engaged between opportunities and over time.

This session will cover everything from planning your email marketing calendar to building and segmenting your list to creating and repurposing already existing content to ensuring your firm’s support and buy-in.

We will take a look at the best strategies, next practices, common mistakes (and how to avoid them) and how to make email marketing work for you regardless of the size of your firm, marketing team or marketing budget.

REMINDER

Coordinator’s Club Brown Bag Lunch events are to initiate conversations among junior marketing staff and are open to all members of SMPS. These lunch sessions consist of an open discussion on a variety of topics, ranging from awards submissions to proposals to project photography. They are free to attend, we just ask that you bring your own lunch (beverages and sweets will be provided).