[expand title=”Read the rest of the interview here…”] In what ways can senior leaders motivate and retain talent? One of the many wonderful things about marketing is that it encompasses a broad range of skills and tasks. As a department leader, I try to understand where each team member’s professional passions lie, and what about the work we are doing (in my case, architectural marketing) is most interesting to them. I then try to provide, in and around the deadline-driven rhythm of the department, opportunities for them to take on initiatives aligned with those interests. I believe in hiring good people and then giving them room to challenge themselves, to put forward new ideas and execute them. This often means pushing them to go beyond their comfort level, while knowing that there is a safety net of support. What are you hoping to address as Moderator of the session: “Generation Matters: Leading from Where You Are”? Diversity is an untapped resource within our firms. Our varied Generational perspectives lend richness to the workplace unseen previously. By being sensitive to generational characteristics, marketers can help their firm capitalize on their assets, understand changes taking place within their firms and within their clients’ organizations, and respond appropriately to the opportunities that exist. [/expand]