The 2018-2019 SMPS-NY year is moving right along with no rest for the weary. Our chapter has had a flurry of activity since the beginning of September:
- We kicked off our chapter programming with our first client panel on September 27 and had an engaging discussion on the subject of the “Circular Economy” and designing buildings with an afterlife;
- On October 4 our Westchester Affiliate, in affiliation with the Construction Institute, put on their wildly successful fall panel on the economic development of urban hubs outside of NYC;
- Our first Leadership Lunch on October 10 explored the idea of how our individual backgrounds and cultural environments influence our decision-making in our offices and in the AEC industry;
- And finally we all kicked back and mingled with new and old members alike at our first Fall Spirits and New Member Mixer on October 11.
But now it’s almost November and you know what that means – it’s time for our chapter’s premier, full-day marketing and professional development symposium, THE Marketing Event!
This year we’re doing things a bit differently. In addition to bringing together experts in the AEC industry, we are also enveloping other B2B and B2C businesses to highlight best practices and future trends in using Storytelling to enhance our brands and influence our firm’s marketing strategies.
“The Power of Storytelling in Marketing and Business Development” is all about telling your firm’s story – visually, analytically, and digitally. Telling and sharing stories is a fundamental human activity, so it makes sense it would be so important in marketing. Particularly in these uber-social and content-driven times, learning how and what to share to help implement your firm’s business practices will be an essential skill for a long time to come.
My boss, who is an avid fan of storytelling (no joke!) recently sent around an article to our office about Jeff Bezos’ ban on PowerPoint in his meetings. I know it’s hard to relate to Jeff Bezos, but I promise this is a good story. Instead of reading bullet points on a PowerPoint slide, everyone sits silently for about 30 minutes to read a six-page memo that’s narratively structured with real sentences, topic sentences, verbs, and nouns. After everyone’s done reading, they discuss the topic. This results in a campfire-style story telling session where everyone is sharing ideas, processing and retaining information, and continuing the conversation long after the meeting is over with. Stories are persuasive, and used the correct way, can result in tangible, successful results. I mean, does Amazon seem like they’re struggling?
Registration for TME ends on Tuesday, October 31, so if you’re on the fence about registering, I hope you consider committing to a day that will be filled with thought-provoking strategies and tactics that both you and your firm will benefit from immensely. I hope to see you all there!