Get to know our December 2020 Member of the Month, Cassandra Yzaguirre.
Since 2017, Cassandra has been the lead Marketing & Graphics Coordinator at Echem Consultants, a woman-owned, material science consultancy for the A/E/C industry, Cassandra utilizes her interdisciplinary skillset to drive meaningful connections among team members, initiatives, and business opportunities.
With a degree in Economics and Marketing, paired with a liberal arts foundation in Music and the Arts, Cassandra is analytical and solves problems creatively. From ideas to implementation, Cassandra has helped companies connect to their target audience using design, multimedia, and marketing strategy. By actively participating in industry events, mentorship programs, and committee meetings, Cassandra identifies best practices to further connect Echem Consultants with industry partners. Cassandra received 2020’s “Rising Star” Professional Achievement Award and is proud to build strong ties within the A/E/C industry through her active role in the Society of Marketing Professional Services (SMPS) New York Chapter.
Other fun facts about Cassandra:
- Her hobbies include being outdoors, including hiking and kayaking in the Hudson Valley area where she lives.
- She also sings and plays the guitar. (Notice the guitar hanging up behind her!)
- If she wasn’t an all-star marketer she would want to get into landscape architecture, allowing her to be technical and creative at the same time.
- She is originally from California, and briefly lived in Ireland.
Great to get to know you Cassandra!