Alex Lerian

Architectural Market Manager NE








Get to know our April 2020 Member of the Month, Alex Lerian. Alex, is the Architectural Market Manager NE at HAWORTH and is involved with our Programs Committee! Congratulations!

What first crossed your mind when you found out you were Member of the Month?

I was truly honored, SMPS is full or a wide range of talented individuals and it put a huge smile on my face to know that I was acknowledged and chosen.

Are you part of a committee? If so, what do you like most about being a committee volunteer?

I’m part of the programming committee and we have a group of rock stars who have innovative ideals and think outside the box to keep SMPS successful. The most fulfilling part of my committee is being in the planning stages of ideas to engage our markets.

What are some of your non-marketing interests/hobbies?

Some of my hobbies include writing, cooking and traveling the world. I also love playing my guitar but I still have some more learning to do before hitting the main stage.

What do you think should be next for SMPS-NY?

SMPS NY is always growing and this dynamic group of people will make larger impacts in the market through innovation and deeper integration into the AEC community.

If you weren’t an all-star marketer, what other job would you enjoy?

In my off hours I like to dabble in real estate. Buying and fixing homes.

What’s your best marketing-related success/memory?

Worked directly with a confidential client out of DC, who relied on Haworth to help them develop an internal workplace marketing strategy to help adoption of the dynamic changes being developed by C Suite and Management. We began by understanding their past work styles and showed how design and streamlining could benefit their productivity and work life balance.