Instagram users “like” 4.2 billion posts every 24 hours. One billion people use Instagram with 500 million of them using the platform daily. Businesses can benefit from posting compelling content on Instagram, considering that 72% of its users have bought a product that they saw on the platform. If you’re looking to reach more potential customers, you can benefit from adding this outlet into your digital marketing plan. Here are 8 strategies to reach more people on Instagram.