Awards & Scholarships

GrowthAwards & Scholarships

The Liberty Awards

The revamped Liberty Awards program highlights the outstanding efforts made by firms and individuals with a passion for the AEC industry. With expanded categories in both the Marketing Communications awards and Professional Achievement awards, it’s a wonderful opportunity to recognize our industry’s Bold, Brilliant, and Best.

The Marketing Communications Awards

Corporate Identity

If your firm has recently undergone a rebranding or taken on a new identity, this category is for you! For rebranding entries, submit a before-and-after sampling of materials. For new identity entries, submit a sampling of materials that convey your firm’s new corporate identity. If available, the corporate identity manual or graphics standards should be included.

  • Past Winners :
  • 2020 The Vividmark (Award of Excellence)
  • 2019 Entro | CVEDesign (Merit Award)
  • 2018 FXCollaborative (Award of Excellence)
  • 2018 GreenbergFarrow (Merit Award)
  • 2017 Mathews Nielsen Landscape Architects (1st Place)
    2017 Cerami & Associates (2nd Place)
    2017 Mueser Rutledge Consulting Engineers (Honorable Mention)
  • 2016 LERA Consulting Structural Engineers
  • 2015 The Berman Group
Website

Your firm’s online presence is one of its most important marketing tools. Show off an external, public website that promotes your firm or an internal website launched for the purpose of internal communications. Please include a website link in your application.

  • Past Winners :
  • 2020 Lilker Associates (Award of Excellence)
  • 2020 STO Building Group (Merit Award)
  • 2019 VHB (Award of Excellence)
  • 2019 MDLX (Merit Award)
  • 2018 The Berman Group (Award of Excellence)
  • 2018 Langan (Merit Award)
  • 2017 HLB Lighting Design (1st Place)
    2017 Shen Milsom & Wilke (2nd Place)
    2017 PKSB Architects (Honorable Mention)
  • 2016 Arup
  • 2015 Fieldlens
Promotional Campaign

We are looking for a comprehensive, multi-tactic campaign that took place over an extended period to promote a specific company message, event, program, or project. The campaign must include a combination of media – print, digital, or multimedia – and implementation strategies. Include a PDF of the promotional plan describing the campaign’s focus and objectives. If media relations were part of the campaign, submit a PDF of the features developed and a list of results.

  • Past Winners :
  • 2020 STO Building Group (Award of Excellence)
  • 2020 The Berman Group (Merit Award)
  • 2019 EYP (Award of Excellence)
  • 2019 CetraRuddy (Merit Award)
  • 2018 Simpson Gumpertz & Heger (Award of Excellence)
  • 2018 HLB Lighting Design (Merit Award)
  • 2017 Buro Happold Engineering (1st Place)
    2017 LERA Consulting Structural Engineers (2nd Place)
    2017 Simpson Gumpertz & Heger (Honorable Mention)
Holiday Piece

Does your firm love to spread the holiday cheer? If so, submit a holiday piece you’re especially proud of! The piece should have been produced for one-time use to promote a generally recognized holiday. Examples include, but are not limited to, a holiday card, video, party invitation, client gift, and more.

  • Past Winners :
  • 2020 Lilker Associates (Award of Excellence)
  • 2020 WB Engineers + Consultants (Merit Award)
  • 2019 Entro | CVEDesign (Award of Excellence)
  • 2018 HLB Lighting Design (Award of Excellence) 
  • 2018 The Berman Group (Merit Award)
  • 2017 HLB Lighting Design (1st Place)
    2017 FXCollaborative (2nd Place)
    2017 LERA Consulting Structural Engineers (Honorable Mention)
  • 2016 HLB Lighting Design
  • 2015 EYP
Social Media

Social butterflies? Highlight your firm’s social media platforms, blogs, podcasts … any marketing effort that utilizes online tools to provide a platform for thought leadership, collaboration, and user interaction. Submission is not limited to one platform. Include a link to your social media platforms; for blogs and podcasts, provide at least three postings/episodes for review.

  • Past Winners :
  • 2020 STO Building Group (Award of Excellence)
  • 2019 STO Building Group (Award of Excellence)
  • 2019 AKRF (Merit Award)
  • 2016 HLB Lighting Design
  • 2015 SOM
Newsletter

If your firm produces a newsletter to distribute news either internally or externally, submit your publication! Include a PDF with the three most recent issues of the newsletter. Note: magazines may enter this category if they have a client or external audience.

  • Past Winners :
  • 2020 Syska Hennessy (Award of Excellence)
  • 2020 STO Building Group (Merit Award)
  • 2019 STO Building Group (Award of Excellence)
  • 2017 HLB Lighting Design (1st Place)
    2017 Buro Happold Engineering (2nd Place)
    2017 LERA Consulting Structural Engineers (Honorable Mention)
Project Pursuit Marketing

If your company went above and beyond to win a specific project, let us know how you did it! We are looking for items developed for this pursuit, including qualification packages, proposals, presentations, interview tools, leave-behinds, or other pieces that contributed to the effort. Note: you may omit information deemed proprietary. Please include a note of where you have omitted information.

  • 2019 LERA Consulting Structural Engineers (Award of Excellence)

Direct-Mail Campaign

Did your firm produce a successful direct-mail program? Explain how you used a targeted campaign (e.g., letters, pamphlets, postcards, emails, and announcements) to reach a specific target audience. Submit each piece in the series of mailings. If the campaign was conducted via email, include a link to view the original digital components online.

  • 2018 Simpson Gumpertz & Heger (Award of Excellence)

Video

Did you create a video worthy of recognition during award season? Share the final product, whether it was created for a client-specific pursuit, external communication, or internal messaging. As part of your submission, include a link to view the video online in its original format.

 

  • 2020 Pavarini McGovern (Award of Excellence)
  • 2020 AKRF (Merit Award)
  • 2019 Dattner Architects (Award of Excellence)
  • 2019 Howard L Zimmerman Architects (Award of Merit)
People's Choice

Each MCA submission has the chance to win not one, but two awards. Each attendee will have the opportunity to vote for their favorite submission. The entry with the most votes will win the coveted People’s Choice Award!

  • 2020 WB Engineers + Consultants (Holiday Piece)

The Professional Achievement Awards

Vanguard of the Year

This award salutes a senior-level professional who actively promotes the strategic vision and values of the company and fosters a culture throughout his or her firm that encourages all staff, administrative or technical, to contribute to their marketing, business development, and public relations efforts. To be eligible for the Torch Award, this candidate must be a mid- to high-level professional with the authority to make decisions for the firm and have at least 15 years of industry experience (3 of them at the current firm). The candidate must also be an SMPS New York member in good standing. Please note, current SMPS New York board members are not eligible to enter.

  • Past Winners :
  • 2020 Julie Pampuch, WB Engineers + Consultants
  • 2019 Robin Carathanasis, Lilker Associates
  • 2018 David Golab, Superstructures Engineers + Architects
  • 2017 Sarah Nolan Hoff, Hoffhaus Creative
Marketer of the Year

This award salutes a marketer’s achievement, extraordinary leadership, and significant contributions to his or her firm’s marketing success during the past year. To be eligible for the Crown Award, this candidate must be a mid- to senior-level marketer who demonstrates a passion for out-of-the-box thinking, creativity, and communication skills. The candidate must have between 5 and 15 years of industry experience and be an SMPS New York member in good standing.

  • Past Winners :
  • 2020 Jeffrey Taub, AKRF
  • 2019 Keith Kennedy, Mancini Duffy
  • 2018 Matthew Barlow, Dattner Architects
  • 2017 Carrie Villani, LERA Consulting Structural Engineers
Rising Star

This award salutes a marketer who has shown dedication to the chapter through committee involvement and has the potential to become one of the industry’s shining stars. To be eligible for the Pedestal Award, the candidate must have less than 5 years of industry experience and be an SMPS New York member in good standing.

  • Past Winners :
  • 2020 Cassandra Yzaguirre, Echem Consultants LLC
  • 2019 Carlyle Lobo, Cerami & Associates
  • 2018 Elizabeth Bellsey, BAM Creative
  • 2017 Genesis Vasquez, HLB Lighting Design
Mary Findlen Professional Development Scholarship

This award supports SMPS New York’s mission to promote the continued advancement of new talent within our industry. This grant is open to mid-level marketing, communications, and business-development professionals with approximately 3 to 7 years’ experience. Candidates must also have a minimum of one year of SMPS New York membership.

Recipients of the grant will receive full registration to the SMPS Build Business Conference in Indianapolis, Indiana, from July 12 through July 14. The award includes conference registration, round-trip airfare/transportation, and three nights’ hotel accommodations. Please note, current SMPS New York board members are not eligible to enter.

Click here to read about our 2016 winner, Erika Capek, and her trip to Build Business 2016!

  • Past Winners :
  • 2019 Ali Panditrao, Ware Malcomb
  • 2018 Nathan Reyna, Mancini Duffy
  • 2016 Erika Capek, BuroHappold Engineering
  • 2015 Kourtenay Mott, One Lux Studio
Humanitarian of the Year

The recipient of the Humanitarian Award exemplifies a spirit of generosity towards our members, co-workers, and the larger community resulting in notable impact in the past year. Eligible candidates are mid-to-senior level marketers with at least 5 years of experience in our industry and a track record of service.

  • Past Winners :
  • 2018 Katherine DeMercurio, EverGreene Architectural Arts
President’s Cup

This trophy is awarded by the chapter president to the SMPS New York member who has demonstrated outstanding service and dedication to the chapter through volunteerism, enthusiasm, and overall championship of the chapter’s initiatives.

  • Past Winners :
  • 2020 Sharyn Yorio, Next Phase Collaborative
  • 2019 Jessica Schrader, Entro | CVEDesign
  • 2018 Sarah Nolan Hoff, Hoffhaus Creative
  • 2017 Michael McCann, The Clarient Group
  • 2016 Alexis Newman, Simpson Gumpertz & Heger
  • 2015 Patricia Neumann, Accu-Cost Construction Consultants, Inc. & Martha Huguet, Mueser Rutledge Consulting Engineers
  • 2014 Alicia Koledin, Alicia L. Koledin LLC
  • 2013 Lauren Hlavenka D’Urso, Gensler
Chapter Awards

2020 Striving for Excellence – Outstanding, Extra-Large Chapter (tie)

2019 Chapter Program Awards – Outstanding, Special Event Program

2017 Chapter Communications Awards – Outstanding, Social Media

2015 Striving for Excellence – Outstanding, Extra Large Chapter

2006 Education Program Award – Winner

2005 Website Award – Outstanding

2002 Striving For Excellence – First-Prize, Large Chapter

CPSM Certification

Where marketing credentials are indicative of integrity and authority!

Professional Development

Where the ease of learning industry trends results in great networking!

Leadership Programs

Where we recognize, support, and encourage the development of leadership as it manifests at every level of one’s marketing career.