On April 2nd, SMPS NY’s New Jersey Affiliate hosted a brief knowledge sharing webinar on motion-graphics videos led by Jeffrey Taub, FSMPS, CPSM, Vice President of AKRF. Jeff told the story about how, disenchanted with the high price of professional video production, the marketing team at AKRF produced a motion-graphics video using Adobe After Effects, a powerful motion design package for cost-effective, orchestrated storytelling. Planned, designed, and delivered through in-house resources alone, the motion-graphic video profiles the firm’s acoustical consulting practice with a focus on people, places, and projects. This presentation will discuss the planning, design, and execution of the video, including the marketing team’s goals, themes, script, and promotional campaign.