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MARKETERS TOOLBOX: Cover Letters – Formality vs. Art Form

MARKETERS TOOLBOX: Cover Letters – Formality vs. Art Form Featured Author Kirsten Haas Marketing Director Acoustic Distinctions While conventional approaches treat cover letters more as a transmittal document and formality, more sophisticated approaches utilize cover letters as a differentiator tool for the entire package....

MARKETERS TOOLBOX: Pomodoro

MARKETERS TOOLBOX: Pomodoro Featured Author Urmi Khatri Marketing Coordinator HDR We all want to work more efficiently but often get distracted or side tracked. For my fellow marketing professionals who often juggle multiple deadlines, it is crucial to find a time management tool that will help...

MARKETERS TOOLBOX: Architizer

MARKETERS TOOLBOX: Architizer Featured Author Michelle Santoro CPSM Business Development Director R Bailey Consulting, LLC SMPS-NY Director of Professional Development In today’s world of increased competition, our firm’s must always be on the cutting edge of platforms and outlets to showcase our...

MARKETERS TOOLBOX: CRM

MARKETERS TOOLBOX: CRM Featured Author Carolyn Schultz Marketing and Business Development Manager The Clarient Group, LLC Member, SMPS NY Professional Development Committee An effective CRM System can significantly assist a business with organizing and acting strategically in marketing,...

MARKETERS TOOLBOX: Tools for DIY Website Development

MARKETERS TOOLBOX: Tools for DIY Website Development Featured Author Carrie Snyder Director of Marketing Leslie E. Robertson Associates Director, SMPSNY Coordinators Club Co-chair, Communications Committee Many online platforms now exist that make designing and updating a new website easy even for the novice. There are...