Mar 20, 2019 | Marketer’s Toolbox
Instagram users “like” 4.2 billion posts every 24 hours. One billion people use Instagram with 500 million of them using the platform daily. Businesses can benefit from posting compelling content on Instagram, considering that 72% of its users have bought a product...
Dec 18, 2018 | Marketer’s Toolbox, Miscellaneous
“Whatever you do, do it well. Do it so well that when people see you do it, they will want to come back and see you do it again and they will want to bring others and show them how well you do what you do.” — Walt Disney” Planning and executing a...
Apr 12, 2018 | Blog, Marketer’s Toolbox
Featured Author Michelle Santoro, CPSM Director of Business Development Skanska USA Building Inc. Member, SMPS-NY Professional Development Committee A large part of business development, be it your full time job or a function you support among other responsibilities,...
Nov 16, 2017 | Blog, Marketer’s Toolbox
Featured Author Tim Asimos VP & Director of Digital Innovation Circle S Studio A solid marketing strategy should be at the center of an A/E/C firm’s marketing plan—defining and directing every facet of the firm’s marketing activities. Whether your firm’s marketing...
Jul 21, 2017 | Blog, Event Recap, Marketer’s Toolbox
Featured Author Michelle Santoro CPSM SMPS-NY Director of Professional Development SMPS NY wrapped up our 4-part Creative Workshop Series on July 18 with a session on “Photoshop” facilitated by Chad Chelius of Chelius Graphic Services. 32 participants...
Jul 6, 2017 | Marketer’s Toolbox, Talent Wars
Featured Author Keith Kennedy Associate, Director of Marketing STUDIOS Architecture Everyone—from principal to marketing team lead—seems to be looking for that one-in-a-million “rockstar.” I mean, who isn’t these days? But everyone seems to think they have to find...
