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FAVE FIVE | August 2019

FAVE FIVE | August 2019 The Art of Writing One-Sentence Product Descriptions Brand Purpose is Dead Disney+ Brandishes Its Weapon: An Infinity Gauntlet Of Brands Who Is Winning the Great Chicken Sandwich Twitter War of 2019? What Does ‘Marketing Strategy’ Really Mean?

FAVE FIVE | July 2019

FAVE FIVE | August 2019 6 Outdated Marketing Tactics You Need to Leave in the Past (Where They Belong) 3 Ways to Tell Your ‘Brand Story’ So Your Audience Won’t Tune You Out FaceApp’s a Viral Star—But Its Privacy Policy Has People Worried How to Do Business in China:...

FAVE FIVE | June 2019

FAVE FIVE | August 2019 The Bold | The Brilliant | The Best It’s been two weeks since SMPS-NY’s Liberty Ball and we are still riding that marketing magic high! So for this Fave Five, we’ve picked five never-before seen photos from the event (you can view the complete album...

FAVE FIVE | May 2019

FAVE FIVE | August 2019 This month, we’re talking about our top 5 reasons why you (and every SMPS-NY member you know) should attend our annual Liberty Ball event: You can expect the unexpected. The Liberty Ball is always a blast and you never know what could happen… (in the best...

Favorite Five Friday | August 2018

FAVE FIVE | August 2019 Featured Author Olivia Farquharson Senior Digital Marketing Manager Shen Milsom & Wilke   Member, SMPS-NY Director, Public Relations Committee Connect on LinkedIn Got deadlines? No time to keep up with the AEC marketing and industry trends? Well, you’ve come...

FAVORITE FIVE FRIDAY | JUNE 2018

FAVE FIVE | August 2019 Got deadlines? No time to keep up with the AEC marketing and industry trends? Well, you’ve come to the right place. We’ve curated our top five favorite articles that should go straight to your must-read list: Science: A Team That Laughs Together, Innovates...