Oct 29, 2015 | Blog, It's a Matter of Principal
[insert-author-info] Did you know that half of America loves pro football? In 2013, 70 percent of TV viewers watched at least one NFL game. Around this time of year, it seems to me there’s always someone talking about a football game, even when the game isn’t real....
Oct 3, 2015 | It's a Matter of Principal
[insert-author-info] The August 2015 issue of the Marketer features three great articles to help you navigate the countless roads to firm leadership. In “Finding Your Path to Leadership: Eight Actions to Shorten the Journey,” Michael Reilly, a 30 year marketing...
Jun 25, 2015 | It's a Matter of Principal
Featured Author Kristin Liu, LEED AP Senior Associate, Business Development Syska Hennessy Group, Inc. In their book, Positioning, Al Ries and Jack Trout talks about our “overcommunicated society.” “Each year,” they write, “we send more and receive less.” Our access...
Apr 28, 2015 | Blog, It's a Matter of Principal
Featured Author Kristin Liu, LEED AP Senior Associate, Business Development Syska Hennessy Group, Inc. In February, I participated in a roundtable discussion amongst principals and business development/marketing professionals from a few firms. The firms represented...
Mar 24, 2015 | Blog, It's a Matter of Principal
Featured Author Kristin Liu, LEED AP Senior Associate, Business Development Syska Hennessy Group, Inc. In the fall of 2011, a newly passed New York State law, Bill S-2987/A-4581 signed by Governor Cuomo, opened up new career path possibilities for marketing...
Jan 27, 2015 | Blog, It's a Matter of Principal
Featured Author Kristin Liu, LEED AP Senior Associate, Business Development Syska Hennessy Group, Inc. I recently rejoined SMPS New York’s Membership Committee. I am excited to help our Director of Membership Amy Stroud implement her vision of delivering quality...
