Featured Author

Alexis M. Newman, MBA

Senior Marketing Specialist
Simpson Gumpertz & Heger (SGH)

President's Purple Platform

President 2017-2018, SMPS New York

“The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.” – Laurie Pressman, Vice President

The Pantone Color Institute

Talk about serendipity! As I suspect many of you have heard—given the large number of messages I received once this was announced—Pantone’s 2018 Color of the Year is none other than PANTONE 18-3838 Ultra Violet. That’s right, it’s PURPLE! Can you hear the angelic music playing? I mean, how is it that all the stars mysteriously aligned to grace my purple presidency with this colorful blessing from the design gods? Okay, I’m getting a little carried away, but let’s just say that this announcement gave me a renewed sense of purple purpose with regard to leading this chapter and helping our members find their purple power.

I love what Pantone says about this color: “A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.” As we enter 2018, SMPS New York’s goal is to help you develop those very qualities, by putting forth programming that inspires innovation, unique perspectives, and forward-thinking ideas, and that helps you on your path to a fulfilling career. What better place to do this, than in a welcoming community of AEC marketing professionals, all working together to push ourselves and our industry forward?

PANTONE® Color of the Year 2018

For those of you who missed where I explain what I mean by purple power, you can check it out HERE. In a nutshell, purple power is that one quality or skill or strength that makes you stand out from the crowd. The quality that makes someone or something excel above the norm in a crowded marketplace. To reiterate the wisdom of one of my marketing idols, Seth Godin, “Remarkable marketing is the art of building things worth noticing right into your product or service. Not slapping on marketing as a last-minute add-on, but understanding that if your offering itself isn’t remarkable, it’s invisible.” I think this concept applies to people, just as much as it applies to businesses. In order to survive in this competitive job market, people need to stand out and be remarkable as individuals. Remember that you are your own PR person, and if you want a fulfilling career, it pays to be your own best advocate to help get you there.

So, why wait to be remarkable? You can start your purple journey right now by joining a committee, attending chapter events, becoming a Certified Professional Services Marketer (CPSM), or even just doing some research and tapping into the tremendous resources available on MySMPS.

Let’s think a little bigger for a minute and ask the question, “Enough about me, how can I help my team and my firm stand out?” One way is to get your entries ready for the Liberty Awards! As you know, the Liberty Awards are our chapter’s marketing communications and professional achievement awards program, and they are a fantastic way for you, your team, and your firm to shine! Each June, we get a chance to celebrate the winners at the annual Liberty Ball. So get those creative wheels turning and let us celebrate you and all the hard work your teams put into promoting your firms. The Call for Entries is coming out soon, so don’t miss this opportunity to stand out and be remarkable.

Purple Pow-wow with SMPS-NY Members Destiny Bannister and Kendall Embs

As always, I like to end these posts with an opportunity for you to meet the members of our chapter. I had a great time getting to know these two amazing ladies. Both are talented, creative individuals who have been honing their creative skills by volunteering on the SMPS-NY Communications Committee. Read a little bit about Destiny and Kendall below.

  1. How did you become involved in the AEC industry?
    Destiny: I started out right out of college as a Project Coordinator/Field Engineer. I met my first boss in the construction industry at a career event.
    Kendall: I’ve always been interested in architecture and design, and worked part-time as a marketing coordinator at an architecture firm in college. When I moved to New York a year ago, I wanted to stay in the industry.
  2. What brought you to SMPS?
    Destiny: I joined SMPS New York after I learned about the opportunities and resources this organization had to offer. I also valued the idea of having the opportunity to network among professionals with similar job responsibilities.
    Kendall: I had been aware of SMPS since I started in the AEC industry, and my firm in NYC was really supportive and encouraged me to join.
  3. What do you hope to get out of your SMPS New York membership this year?
    Destiny: I hope to continue to build my network, enhance and build on my marketing & graphic skill set (by attending our organization’s offered trainings and capitalizing on opportunities to volunteer and support the Communications Committee with graphics and content), and eventually get my CPSM certification!
    Kendall: I always enjoy meeting other people in my field, and hope to go to more events and network more in 2018. I also plan on continuing my involvement in the Communications Committee and providing graphics support to the chapter!
  4. If you were to create a slogan for your life, what would the slogan be?
    Destiny: Always prioritize quality over compromise.
    Kendall: Have a grand plan but live in the moment!
  5. What’s your purple power? (i.e. what makes you remarkable?)
    Destiny: My purple power is my work ethic, and I am very disciplined. (I was a college athlete—I played volleyball for Nova Southeastern University—and I danced as a child before getting into sports.) I always prioritize quality at work.
    Kendall: My purple power is that I’m really adaptable and able to handle whatever situation is thrown at me.

Well ladies, it’s impressive members like you who motivate me to be the best I can be as your president, as a marketer, and as a person. Thank you for sharing your purple power, for your dedication to our chapter, and for volunteering your time to make our communications stand out.

And to everyone reading this post, I’m looking forward to witnessing the colorful transformations each of you experience as you discover your own purple power.

“Why FIT IN when you were born to STAND OUT!”
—Dr. Seuss


  • Make the most of your SMPS membership by:
  • Attending chapter events;
  • Volunteering for one of our committees;
  • Becoming a Certified Professional Services Marketer (CPSM).

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