Ewelina Kajak

Former Marketing Manager at Zetlin & De Chiara LLP Relocating to Portland, Oregon for a position with a full-service regional law firm

Ewelina Kajak
  • Member, Professional Development Committee
September’s Member of the Month, Ewelina Kajak has been an integral part of the SMPS New York Chapter. As a member of the Professional Development Committee, Ewelina has dedicated her time to various SMPS-NY events including THE Marketing Event (TME). Ewelina most recently held the position of Marketing Manager for Zetlin & De Chiara LLP, a construction law firm but will be relocating to Portland, Oregon in the very near future. Her enthusiasm and professionalism have made a lasting impression on our New York Chapter and she will be greatly missed. We spoke to Ewelina recently and she shared what excites her about our industry, her role as a marketer in increasing a firm’s visibility and what she enjoys most about her time spent as a committee member with SMPS. She also gives us a sneak peek into THE Marketing Event: Big Ideas, which takes place on November 7, 2014.

[expand title=”Read the interview here…”] Where are you from originally and what brought you to New York City? I was born in Poland and emigrated to the U.S. with my parents as a little girl (long story), but I grew up in Portland, Oregon. When it came time for college, I had my heart set on the University of Southern California (USC). I fell in love with SoCal and started my career in legal marketing there, working at three different law firms over the course of 10 years. It was my boyfriend who always wanted to live in New York and I knew that it would be an experience I would not regret. So I moved out here two years ago. While the opportunity to live and work here on the east coast has been tremendous, I look forward to this next chapter in life and returning to my roots. Can you tell us more about being a Marketing Manager at a construction law firm? What are your primary duties and goals for the firm? This was my first time working for a firm that has a niche, a focus on construction law. It’s so interesting to learn about the development taking place in an already dense environment that is NYC and the challenges associated with that. My goals for the firm were to elevate its visibility through news/PR, industry events and seminars, outreach with various organizations with which the firm is not so familiar, as well as making business development planning a part of everyone’s practice. As marketers we aim to get attorneys in front of their clients and potential clients as often as possible to build those relationships by providing something of value. What advice would you give to fellow SMPS members who are looking to become more active in the New York chapter? Get involved on a committee! Having the opportunity to contribute in a meaningful way to this organization and working on common goals with really talented people in your field is so rewarding. You will make great connections and continue to grow as a professional. Did you always want to work in this industry? If not, what other careers did you consider? I always enjoyed marketing ever since I took marketing classes back in high school and knew I wanted to study business in college. My interests leaned towards recruiting/HR functions, which was how I first started in a law firm, but moved into marketing as the opportunity was right. They are interrelated functions as both focus on relationship building and working to help a business grow and thrive. What gets me really excited is using my creative side to develop invitations, ads, announcements, collateral…wish I had at least minored in graphic design. Can you share with us some highlights to look forward to for this year’s TME? This 10th anniversary TME conference is really special in that there are two panels – which is new for TME. The opener is the Legacy Panel with Past SMPS Presidents who will share insights on the evolving role of marketers in AEC, what’s on the horizon for the next 10 years and how SMPS has grown leaders. The closing is the Client Perspectives panel where clients will discuss the little things that make a difference in their service provider selection process. The sessions that are lined up are impressive as well and will cover topics such as content marketing and thought leadership, how marketers can serve as change agents within their organizations, leading across generations, and a tool kit for enhancing business development efforts, to name a few. This is a conference you don’t want to miss! [/expand]