Genesis Vasquez

Marketing Assistant HLB Lighting Design

Genisis Vasquez
  • Member, Professional Development Committee
February’s Member of the Month has quickly become a welcomed addition to the New York chapter. Genesis Vasquez is energetic, tenacious, and most importantly involved! In addition to her role as a Marketing Assistant at HLB Lighting Design, she has become an active part of the Professional Development Committee where they are working on the next marketing event. The event will focus on incorporating video into a firm’s communications. Let’s read below as Genesis has shared some thoughts and ideas with us.

[expand title=”Click here to read the interview…”] Where are you from originally and what brought you to New York City? Born and raised New Yorker! What motivated you to join the Special Events Committee and what is the committee currently working on? On day one of starting my new job, my lovely mentor suggested I attend an SMPS event. To say I had nervous jitters doesn’t even cover how I was really feeling. I was definitely out of my element being one of the newbies but, I must say it was one of the most memorable experiences I’ve had thus far. I felt a sense of comradery among marketing professionals alike. Wanting to get more involved, I reached out to a few committees and decided on the Professional Development Committee mainly because I thought the experience would be a great skill to have in planning events. It’s been a great experience so far. We’re currently working on a Marketing event called “Lights, Camera, Action!” How to Start Using Video to Showcase Your Firm’s Story & History, as well as a Business Development and Leadership event still in the works. What college and/or university did you attend and what area did you study? I started off my college education freezing, attending Buffalo State College with a major in Psychology. Soon after, I found my passion was in Marketing and transferred over to the Fashion Institute of Technology, where I majored in Advertising and Marketing Communications. What advice would you give fellow SMPS members who are looking to become more active in the New York chapter? What advice would I tell a fellow SMPS member? Get out there and market yourself. Attend as many events as you can. Don’t be afraid to network! Build lasting relationships within the SMPS community. You’d be surprised to find out how many people are willing to lend a helping hand. Participate in the mentorship program or try joining a committee. If you’re not sure which committee you’d be most interested in, test the waters and attend a few committee meetings. See where you feel most comfortable. Take advantage of all the resources SMPS has to offer and you’ll do great! What blogs do you read on a regular basis? SMPS-NY Spotlight Blog of course and on occasion the Adobe Digital Marketing Blog. [/expand]