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Julie Pampuch 2014-2015 President, SMPS-NY

Julie Pampuch
In 2004, we elected George Bush over John Kerry for a second term. Lance Armstrong (temporarily) won his 6th Tour de France. Condoleezza Rice replaced Colin Powell as Secretary of State. Facebook was launched to Harvard students. Harry Potter dominated the box office, Brittany Spears got married twice, and the final episode of Sex and The City was broadcast. And for SMPS-NY? 2004 was the year that an incredible team of big thinking marketers hosted the first THE Marketing Event (TME). It was an amazing day, conceptualized and organized by SMPS-NY members Lauren Hlavenka and David Koren. And now, ten years later, we look forward to another amazing day on November 7.

[expand title=”Click here to read more about THE Marketing Event…”] This year’s event theme, ‘BIG Ideas’ will highlight the business of marketing and explore solutions to minimize risk, maximize revenue and drive industry wide innovation in today’s world of big data and big complexities. “This year we will have a Legacy Panel provide the keynote address to discuss where we’ve been and where we are headed in the industry.” – Says SMPS-NY Director of TME, Katherine DeMercurio. TME attracts hundreds of A/E/C professionals who come together for a full day of networking, professional development and personal growth opportunities. Attendees include seasoned business developers, marketing coordinators, doer/sellers, and TME attracts hundreds of A/E/C professionals who come together for a full day of networking, professional development and personal growth opportunities. In celebration of the 10 year anniversary, we have added two very timely discussions to the program that will provide a source of insight and go beyond best practices. “The Legacy Panel” will feature former SMPS-NY Presidents sharing how the industry has evolved over the last 10 years, where it’s headed and where marketers should focus their efforts. “The Client’s Perspective” will feature a panel of owner clients representing various markets, sharing what matters most in the selection process of a project and what mistakes can cost you the job. Special thanks to Katherine DeMercurio for organizing the event, and to Liz Archer (Marketing), Sharyn Yorio (Business Development) and Rhonda Cardone (Leadership) for organizing the presentation tracks. Click here to learn more. We’ll see you on November 7 – we can learn a lot about marketing, BD and leadership, and perhaps also reminisce about what we thought about that Sex and The City finale.[/expand]