MARKETER’S TOOLBOX: theSkimm

As Marketers and Business Developers, we often attend programs, networking events, conferences and not to mention many celebrations during the holiday season. When meeting new people, it is nice to have a few relevant topics in your “back pocket”. Look no further than theSkimm (thank you Julie Pampuch, Chapter President for the recommendation!). theSkimm is a daily email with some of the day’s top headlines broken down into an easy-to-read format with quick take-aways. The story summaries also include links to various news sources if you’d like to read more about a particular subject. An added bonus Julie pointed out… we can learn from the “clever, easy to read” way every article is written. Happy skimming!