- Is your social media effort based on a clear and specific strategy built on precisely understood target audiences? If yours is like most companies’ campaigns, it’s not.
- Have you devoted the resources needed to run a successful social media effort, and have you defined what success would be? Many small- to medium-sized companies confuse understanding the mechanics of social media applications with knowing how to make them into effective marketing tools.
- Do your partners and associates know that just as bringing in business is everyone’s business, strategic activity on social media is also everyone’s business?
Do you have strong feelings about some pop culture phenomenon or ridiculous Internet meme? Keep them to yourself. Why? Because nobody cares what you think about that. Your market wants to hear from you about developments in their field more than they are looking to hear your opinion. As we wrote in our earlier blog, use your social media platforms as a way to remind your networks that you’re still here, you’re on top of the related news, you have valuable insights into things like – well – their line of work, and you have things to say worth noting and remembering.