Featured Author

Nicole Veenstra

Marketing Coordinator


  • Member, SMPS-NY
  • Committee Member & 2018-2019 Director, Special Events Committee

Oh, what a night! On Thursday, June 7, 2018, approximately 100 marketing professionals headed to the New York City Fire Museum to attend the hottest event of the year (some pun intended): SMPS NY’s 2018 Annual Meeting and Liberty Ball. The evening was a whirlwind of networking, awards, and purple cows (more on that later) … not to mention firemen!

During the extended networking dinner (the planning committee had some fun shaking up the schedule this year), attendees enjoyed delicious food and drink while connecting with other industry experts.

After mixing and mingling for over an hour, guests made their way to the annual meeting and awards presentation, hosted by Master of Ceremonies Brent Robertson, Partner at Fathom, and Alexis Newman, President of SMPS NY. Between an abundance of laughs, videos created by FRAME, and *maybe* a few tears, our hosts led us down memory lane and into the future of SMPS NY. Alexis also challenged everyone to show off the purple cow (aka “remarkable marketer”) inside each of us, which has been her mantra this year.

Additionally, we had the opportunity to hear from Andrew McClure, Director of Corporate and Community Development at Stephen Siller Tunnel to Towers Foundation, who shared touching stories about the organization’s Smart Home Program. This inspiring program, to which our chapter donated a portion of the event’s sponsorship proceeds, builds mortgage-free homes for injured service members; I’d definitely recommend checking out the organization, as it’s doing amazing work!

Another exciting moment came when Kourtenay Mott, President-Elect of SMPS-NY, introduced our 2018-2019 Board of Directors (say hi to your new Director of Special Events!), including the following:

President: Kourtenay Mott, LEED GA, Marketing Director, One Lux Studio

Immediate Past President/Director of Chapter Advisory Council: Alexis Newman, MBA, Senior Marketing Specialist, Simpson Gumpertz & Heger

Vice President/President-Elect: Katherine DeMercurio, Marketing & Communications Manager, Evergreene Architectural Arts

Secretary: Atena Vladu, Senior Marketing Manager, LANGAN

Treasurer: Connie Luongo, Senior Associate, Marketing Manager, CannonDesign

Communications: Tiffany Carter, Marketing Coordinator, Skanska

Director at Large: Sarah Hoff, Owner/Principal Consultant, Hoffhaus Creative LLC

Leadership: Rhonda Cardone, Marketing Director, NY, Associate, Dewberry

Long Island Affiliate: Corrine Collins, Marketing Manager, Nelson & Pope

New Jersey Affiliate: Christopher Soria, Marketing Manager, GES

Professional Development: Genesis Vasquez

Programs: Christy Rose, PMP, LEED AP, RLA, Manager, Client Relations, Liebhaber Company

Public Relations: Nathan Reyna, Marketing Manager, Mancini Duffy

Special Events: Nicole Veenstra, Marketing Coordinator, Langan

Sponsorship: Brian C. Ferry, Marketing Manager, Skanska

THE Marketing Event (TME): Ingrid Sletten, Director of Sales, X-Act Contracting Corp.

Westchester Affiliate: Anastasia Guadron, Founder, Vividmark

Chapter Champion: Andrew Weinberg, FSMPS, CPSM, Director of Business Development, Whitestone Associates, Inc.

We then celebrated the AEC marketing industry’s bold, brilliant, and brave during the Professional Achievement Awards and Marketing Communications Awards. Let’s fire off a round of applause for the winners!


Brand Identity
Award of Excellence – FXCollaborative
Merit Award – GreenbergFarrow

Direct Mail
Award of Excellence – Simpson Gumpertz & Heger

Event / Holiday Piece
Award of Excellence – HLB Lighting Design
Merit Award – The Berman Group

Award of Excellence – Structure Tone

Promotional Campaign
Award of Excellence – Simpson Gumpertz & Heger
Merit Award – HLB Lighting Design

Award of Excellence – The Berman Group
Merit Award – Langan

Social Media
Award of Excellence – GreenbergFarrow

Best In Show
Simpson Gumpertz & Heger – Direct Mail

People’s Choice
FXCollaborative – Brand Identity


Vanguard of the Year
David Golab, Director of Business Development, SUPERSTRUCTURES Engineers + Architects

Marketer of the Year
Matthew Barlow, Marketing Coordinator, Dattner Architects

The Rising Star
Elizabeth Bellsey, Marketing Coordinator, BAM Architecture Studio

Humanitarian of the Year
Katherine DeMercurio, Marketing & Communications Manager, EverGreene Architectural Arts

Mary Findlen Scholarship Grant
Nathan Reyna, Marketing Manager, Mancini Duffy

While it may seem like there is an overabundance of people to celebrate, let me tack on a few more who are deserving of many purple props! The 2018 Annual Meeting and Liberty Ball would not have been possible without our gracious Liberty Ball Sponsors:

The Fire Chief: IMS
“The Crown”-ing Achievement: Structure Tone
The Halligan Bar: Cerami & Associates
The Torch: Simpson Gumpertz & Heger; Haworth
The Pedestal: AFG; BIZBASH; Mancini Duffy; Dattner Architects; Skanska
Event Photography: Adrian Montanez Photography
Event Videography: FRAME Studios

…and esteemed panel of judges!

Scott D. Butcher, JDB Engineering, Inc.
Donna J. Corlew, C*Connect
Erin Herbst Gomolinski, AlixPartners
Michael Guberti, Smart Business People Services
Frank Lippert, Go Strategies, LLC
William Long, P. Agnes
Susan Shelby, Rhino Public Relations

Like I said earlier – oh, what a night! It was full of networking, celebrating, and planning for the future … what else could an AEC marketer ask for? If you find yourself already counting down the days to the next Liberty Ball, relive the excitement of this year’s event with our photo gallery!