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Katherine DeMercurio, Associate Business Development Manager M Moser Associates

Katherine DeMercurio
SMPS-NY recently celebrated THE Marketing Event’s 10th Anniversary, which was held at CUNY Graduate Center in NYC this past November 7th. The full day symposium included a Legacy Panel opening keynote with nine concurrent sessions supporting the Marketing, Business Development, and Leadership tracks and wrapped up with a closing keynote panel entitled “The Client’s Perspective: The Little Things That Make a Difference.” I am proud to say this was our largest TME event yet, with over 200 registrants in attendance! Thank you to all involved from planning, participating as speaker, and attending to learn and network! If you weren’t able to join us, here are just a few of the things you missed…

[expand title=”Click here to read more about TME…”] The Opening Remarks and Legacy Panel drove a few points home for Marketing Coordinator Shannon Koop of MFS Engineers. Her favorites include: “Really force yourself to sit down once a year and analyze how the landscape of firms has changed,” Lauren Hlavenka, Associate Principal, STUDIOS Architecture. It is a simple concept but can easily get lost in the craziness. If we can force ourselves to do this, we can put our firm in a better position to attack projects! “Get involved with the engineers and architects to share the aha! moments,” Michelle Galindez, WSP USA. When I heard her say this, all I could think was “YES!” It’s so important that we actively participate in the technical side of the job so we know more about who and what we’re marketing. “The marketer is the keeper of the aspirational flame,” Tom Scarengello, Thorton Tomasetti. A little motivational quote never hurts. This one is going on my bulletin board! Legacy Panel Q&A: TME committee member Genesis Vasquez, Marketing Coordinator at HLB Lighting, was intrigued by the question asked to the Legacy Panel: ‘How can we as marketing professionals bring a higher level of marketing to our respective firms as our roles progress?’ and was relieved by the answer ‘By building trust, performing a series of experiments, and by being honest with your firm leaders,’ which was answered Michael Gorman, NK Architects. “This is good news! We don’t need our MBA, but rather building a line of communication with all our firm leaders to successfully enhance our marketing efforts.” Session Themes: Liz Archer, Marketing Pursuit Manager at Dewberry, recounts a reoccurring theme throughout the different sessions, which was the need for relentless internal communication. “Messaging,” said Maxinne Leighton, Northeast Region BD & Marketing, Parsons Brinkerhoff, “and instilling the firm’s key messages in the staff is one of the main parts of my job.” “You need to communicate your vision and messages to the firm, internally,” echoed Elizabeth Kubany, President EHKPR. Kubany also remarked during the Marketer As Change Agent session, “we must bring a certain level of confidence and fearlessness” to our role as marketers. Speaker Review: “What could be better than an alert and eager audience at 2:00 PM in the afternoon? We had a wonderful time talking about how to give and coach a FearLess Presentation. We particularly liked the diversity of the audience, all ages, sexes, areas of expertise, and experience. Thank you for allowing us to present.” – Susan Murphy, Murphy Motivation & Training Attendee Takeaway: “My biggest takeaway from the day was the importance of differentiating yourself from the competition. There are a lot of great firms out there with smart technical leads and creative marketing talent. It takes a real commitment from both parties to work together and communicate in an open collaborative way. Marketing is not just something in the back of the office; it can be the conduit for progress. I was really impressed with the caliber of speakers, their candidness, and their insight. The program was very well organized and I will certainly be back again next year!” Denise Gindhart of Denise Gindhart Consulting To learn more about the THE Marketing Event, share ideas, topics, speakers and how you can get involved for the 2015 event, stay connected on smpsny.org, or contact TME Director, Katherine DeMercurio, Associate | Business Development Manager, M Moser Associates katherined@mmoser.com.  Save the Date for next year’s TME: November 6, 2015! [/expand]