Featured Author

Vivian Yan

Marketing/Business Development Manager

DY Consultants

As a marketing professional within the aviation industry, it was a pleasure to attend the SMPS Long Island Client Panel, on June 7th, 2017. The panel consisted of representatives from major airports in the region, including LaGuardia Airport (LGA), Long Island MacArthur Airport (LIMA) and Francis S. Gabreski Airport (FOK), and highlighted upcoming projects and leading developments at their respective airports. This event was well attended and included marketing specialists from aviation consultants, located in the Long Island and New York region. The event provided new insight and great discussions were held among its attendees. Long-time airport specialist and Chair of the ASCE MET Section Airport Group, William A. Fife P.E., moderated the panel. Shelley LaRose-Arken, Airport Commissioner from Long Island MacArthur Airport, discussed studies that were done or presently being conducted, including the Master Plan. Airport Manager of Gabreski Airport, Anthony Ceglio, spoke about several innovative capital programs, such as the design and replacement of the Air Traffic Control Tower, as well as other upcoming airfield initiatives. In addition, Tony Vero, Deputy General Manager at LaGuardia Airport, presented a synopsis of the airport’s redevelopment program, focusing on Terminal B and its infrastructure program. The Port Authority of New York and New Jersey (PANYNJ) is currently working alongside a private partner, LaGuardia Gateway Partners (LGP), utilizing its financing capabilities towards implementing this development. One of the goals of the program is to provide a necessary infrastructure plan, generating more parking and improving the flow of traffic within the airport. Mr. Vero also reiterated the importance of minimizing customer inconvenience that could arise from the construction of this project. A current challenge being faced by the PANYNJ, is meeting the obligations to the Public Private Partnership (PPP), while continuing aircraft operations and minimizing disruptions to its customers. Valuable lessons were also shared from a marketing perspective. Understanding the client’s needs and delivering products or services to fill those voids, is paramount for any business and a concept of which all marketers should be aware. It is important to note that this industry is ever-evolving and that always planning ahead with the client should be a driving factor for any business. Therefore, as marketers, we should never stop getting to know our customers and their needs. This SMPS client panel provided new insight that I believe benefited all attendees. The event was a success and I look forward to attending the next SMPS function.