- Where do we compete?
- How do we win?
- How do we sustain competitive advantage?
When considering a new idea or direction, it is important to refine the ideas with a group of collaborators and to assess the readiness of the organization and employees to pursue innovation. Prior to pursuing the new idea, market research and data will assist in determining if the idea is viable and how to position it for success. The next step is commercializing or moving forward with the new direction, and involves collaboration to properly price, promote and produce the idea. Shifting from the organization to the individual, Pugh briefly addressed how neuroscience may set conditions for thought leadership. A significant point of the discussion is that conversation is yoga for the brain. Conversation provides new, shared meaning and diversity as people share their ideas based on their own experiences. It allows for easier dissemination of the innovative direction of the company, and presents multiple ideas and perspectives during the collaborative planning phases.