Featured Author

Elizabeth Bellsey

Marketing and Business Development Coordinator

BAM Architecture Studio

  • Member, SMPS-NY
On May 25th, Barbara Agoglia opened her energizing Leadership Lunch by defining the term “influence,” as “getting others to see things differently.” Using this meaning as a starting point, her presentation focused on qualities and actionable items we may all use to improve our abilities to influence those around us. Powerful Communicators The best communicators share a few key qualities:
  • Great listeners combined with compelling content.
  • Love and inspire their audience.
  • Design a memorable experience.
  • Know that there is no such thing as Win/Lose.
  • Leverage their personal strengths.

Personal Strengths – Your Authentic Power To identify our authentic power and realize how we have successfully influenced others in the past, Barbara had us consider our best influencing moments, or how we got the “yes.” Fostering a discussion with attendees about these moments, everyone who showed up to their successful influencing meetings were prepared, positive and ready to listen. People had prepared by researching the client’s competition and needs, entered the room with positive thinking, and listened to the client’s additional needs to accompany the research. Barbara pointed out that we have a tendency to turn our authentic selves off at work. People like working with others who are enthusiastic, and these traits sometimes only show up after work hours. While it may be a challenge, she advises to try to tap into who you are outside of the office and bring that into your daily workplace interactions.

Personal Brand Becoming a powerful communicator, identifying your strengths, and realizing your authentic power may all be improved through your personal brand. Barbara broke down the personal brand into four bullets:
  • Reputation: Your reputation to date, which can be molded and changed going forward.
  • Impression: An image based upon how you show up and the impression you make.
  • Strengths: Combination of tangible/intangible characteristics that show your unique strengths. If you need a place to start, ask those around you what they feel you are best at.
  • Your Future Path: Determine where you want to go – it is both a guide to your professional development and for future opportunities.

To create or refine your personal brand, Barbara provided many helpful recommendations, including:

  • Examination: Examine the characteristics, features, and skills that comprise who you are – what qualities make you the best at your job, unique, and happy. This may be explored by asking yourself about your values, talents, career aspirations, and what you deliver consistently.
  • Outline Strengths/Liabilities: Make a chart that lists your Strengths/Assets and Liabilities. Strengths and assets are skills at which someone already excels. Liabilities are weaknesses or skills that someone is interested in acquiring, but has not yet honed.

If you are having difficult identifying skills, characteristics, impressions, or what you deliver, ask those around you as for their input and testimonials. This will not only influence your strengths, but may also inform the liabilities by which you want to improve upon. By identifying the characteristics and assets that highlight who you are and result in successful influencing moments, you can leverage these qualities for future opportunities to hear the “yes.”