[insert-author-info] Role-playing, client feedback, and fun was the theme of the evening at our BD Live Professional Development program on June 23. More than 30 professionals performed and discussed some of the most common interactions we all have with our respective target clients; post-event follow up, win/loss debrief, and entering a new market.   During the interactive portion of the evening, where group representatives “pitched” their solution scenario to our panel of clients, the entire audience heard some valuable nuggets of knowledge: Joe Bolano of Northwell Health stated, “It is not about the job, it’s about the relationship…Everyone in the firm should be a marketing person.” John Fogarty of Stony Brook University referred to following instructions; many clients have strict guidelines and they notice when you do, or do not, abide. Tim Rutledge of Tuck-it-Away Self Storage and Rising Development cautioned everyone do “do your homework” and “don’t ask questions we’ve already given you the answer to.” Click HERE to see photos from the event. If your technical teams couldn’t make it to BD Live and you want to encourage everyone in your firm to be a marketer (direct from the clients mouth!), don’t forget about the “Seller-Doer Symposium” at Build Business, where the program will cover how to bring a seller-doer culture to your firm, and how to put a process in place to motivate, measure, and acknowledge achievement.