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Posts Tagged ‘President’s Platform’

PRESIDENT’S (PURPLE) PLATFORM: A New Brand of Hero

March 27th, 2018

Featured Author

Alexis M. Newman, MBA

Senior Marketing Specialist

Simpson Gumpertz & Heger (SGH)

President's Purple Platform
  • President 2017-2018, SMPS New York


 
As marketers, we are often tasked with promoting the accomplishments of others. We craft beautiful, compelling stories to help our firms excel – stories about challenging projects, technical staff achievements, or even just day-to-day firm activities. But I ask you, when do these amazing storytellers get to tell their own marketing stories? The answer is, right now!

If you are part of a marketing team that communicates your firm’s story every day, please take this rare opportunity to tell your own marketing team’s success story. Why not step into the spotlight to share your team’s creativity and brilliance with the AEC community? Start today by submitting an entry for The Liberty Awards, SMPS New York’s annual marketing communications and professional achievement awards program. Online entries are due by Monday, April 30, 2018.

Over the years, both in my job and in my various roles within SMPS, I have become somewhat of a communications evangelist. Having experienced firsthand the consistently grueling schedule, the demand for multi-faceted skillsets, and the constant flow of creativity it takes to put forth excellent communications, I have come to appreciate all those who do this day in and day out for their firms. I know just how much blood, sweat, and tears go into these communications, and those who know me can attest to the fact that I am always the first to sing their praises. For this reason, I am so excited that with the Liberty Awards, our chapter provides an opportunity for talented communications professionals to shine. (more…)

PRESIDENT’S (PURPLE) PLATFORM: A Whole Lotta Love

February 23rd, 2018

Featured Author

Alexis M. Newman, MBA

Senior Marketing Specialist

Simpson Gumpertz & Heger (SGH)

President's Purple Platform
  • President 2017-2018, SMPS New York

During the month of February, when pink hearts and a million red roses greet us in every corner store window, I can’t help but think about human connection. Granted, the emphasis on human connection gets magnified and drilled into our brains this time of year, not to mention the fact that February 14th finances the greeting card and chocolate industry for practically the whole year, but true human connection can have a much deeper and more positive effect on our lives. When we make space for it, it has the potential to feed our souls. (more…)

PRESIDENT’S (PURPLE) PLATFORM: A dramatically provocative and thoughtful purple shade…

January 25th, 2018

Featured Author

Alexis M. Newman, MBA

Senior Marketing Specialist

Simpson Gumpertz & Heger (SGH)

President's Purple Platform
  • President 2017-2018, SMPS New York
“The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.” – Laurie Pressman, Vice President
The Pantone Color Institute

 
Talk about serendipity! As I suspect many of you have heard—given the large number of messages I received once this was announced—Pantone’s 2018 Color of the Year is none other than PANTONE 18-3838 Ultra Violet. That’s right, it’s PURPLE! Can you hear the angelic music playing? I mean, how is it that all the stars mysteriously aligned to grace my purple presidency with this colorful blessing from the design gods? Okay, I’m getting a little carried away, but let’s just say that this announcement gave me a renewed sense of purple purpose with regard to leading this chapter and helping our members find their purple power.

I love what Pantone says about this color: “A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.” As we enter 2018, SMPS New York’s goal is to help you develop those very qualities, by putting forth programming that inspires innovation, unique perspectives, and forward-thinking ideas, and that helps you on your path to a fulfilling career. What better place to do this, than in a welcoming community of AEC marketing professionals, all working together to push ourselves and our industry forward? (more…)

PRESIDENT’S (PURPLE) PLATFORM: Musings From the Back of the Boat

December 26th, 2017

Featured Author

Alexis M. Newman, MBA

Senior Marketing Specialist

Simpson Gumpertz & Heger (SGH)

President's Purple Platform
  • President 2017-2018, SMPS New York

In a rowing crew, the coxswain (pronounced “coxsun”) leads from the back of the boat. Coxswains encourage, they steer, they make the team work as one. As Chapter President this year, I get the honor of being your purple-clad coxswain, sitting at the back of this boat encouraging our chapter leaders as they row our boat into the new year…and what a year it’s going to be! Our volunteers have put together an exciting schedule full of educational and business development opportunities that promise to help propel you and your team to the next level in your marketing career.

As our ship sails into 2018, I’d like to take a moment to look astern and reflect on this last year. Let’s acknowledge all the wonderful things our chapter has accomplished. (more…)

PRESIDENT’S (PURPLE) PLATFORM: A Note of Thanks for Thanksgiving

November 15th, 2017

Featured Author

Alexis M. Newman, MBA

Senior Marketing Specialist

Simpson Gumpertz & Heger (SGH)

President's Purple Platform
  • President 2017-2018, SMPS New York

Merci beaucoup…Vielen dank…Muchas gracias…Grazie mille…Muito obrigado…Tack så mycket…Bol’shoye spasibo…OK, you catch my drift! How many ways do you know how to say ‘thank you’ or ‘thank you very much’ for that matter? Whatever language you use, I hope you use it every day to express this important sentiment. For me, I often feel as though I can’t say it enough. When I think about SMPS in particular, I am pretty much BUSTING with thanks for the SMPS’ers I know and meet every day. I bring this up because, as many of us are about to take off to join our loved ones on the one day a year when we break bread and express our gratitude, I would ask that you take a moment to thank the people in your professional circles. I’ll start! (more…)

PRESIDENT’S (PURPLE) PLATFORM: Magicians of SMPS New York

October 26th, 2017

Featured Author

Alexis M. Newman, MBA

Senior Marketing Specialist

Simpson Gumpertz & Heger (SGH)

President's Purple Platform
  • President 2017-2018, SMPS New York

For me, October conjures up images of pumpkins, changing leaves, brisk weather, and fun costumes. It’s by far my favorite time of year, especially in New York, where the air is alive with the first cool breezes after a long, hot summer. For SMPS New York, October is an exciting time filled with fantastic fall events and final planning for our biggest event of the year, THE Marketing Event (TME)! As I sit here marveling over how much activity is brewing behind the scenes this fall, my Halloween-obsessed mind gets a kick out of imagining our chapter leaders dressed up as sorcerers and witches, busily casting spells and brewing magic potions. In a sense, they actually do this in real life, except that the potions they are brewing are in the form of imaginative educational programming and creating opportunities for our members to get the most out of our organization. As our magicians wrap up our October events and put the finishing touches on TME planning, I am reminded of the real magic that lies at the core of our organization—the magic that is our amazing volunteers. Without volunteers, where would we be? The win-win situation is that, not only do volunteers make the SMPS world go ’round, but they also get to grow and learn through their volunteering experience.

If you are wondering how to get the most out of your SMPS membership, I hope you’ll consider getting in on the magic of volunteering. (more…)

PRESIDENT’S (PURPLE) PLATFORM: Why All The Purple?

September 26th, 2017

Featured Author

Alexis M. Newman, MBA

Senior Marketing Specialist

Simpson Gumpertz & Heger (SGH)

President's Purple Platform
  • President 2017-2018, SMPS New York

If you would have told me five years ago that in 2017, I would be living in Manhattan, working in a job I love, and leading one of the largest chapters of a national organization, I may not have believed you. But guess what? It happened, and I couldn’t be more grateful!

My journey in this industry has spanned more than thirteen years, but in many ways, it feels like it is just beginning. This crazy ride has taken me from coast to coast, from a Ph.D. program, to an office manager position at an engineering firm, to a proposal team, to getting an MBA in Marketing, to several Board positions, to sitting in my office today, as a senior marketer in charge of what I love most…client events. I can say with confidence that a special friend has been by my side on this journey, supporting me through the ups and downs, providing endless opportunities for me to grow as an individual, while at the same time allowing me to add value to my marketing team and to my firm. That special friend is named SMPS, and for so many reasons, I am forever indebted to this amazing organization.

If you’ve met me in the last couple of years, you’ve probably noticed a purple tint to my life, both personally and professionally. What’s with all the purple? I think it’s time to let you in on my purple secret…
(more…)

PRESIDENT’S PLATFORM | A Year of Stories

August 24th, 2017

Featured Author

Robin Carathanasis

Marketing Manager

Lilker Associates

Robin_150x200
  • President 2016-17, SMPS New York

It’s true. Time does fly when you’re having a good time! It’s hard to believe that just over a year ago I accepted the honor of leading the New York Chapter of SMPS.

It seems like only yesterday when we began planning the year to come and I was equal parts excited and nervous at the prospect of what lies ahead. Adrenaline kicked in soon enough and the nervousness turned into a drive and vigor to get going with the planning of the SMPS year of programs, networking and professional development. Not having had the opportunity to serve as VP/President Elect previously I relied on my intuition, your confidence in me and, most importantly, on the talents of a Board that never failed to step up to the plate. (more…)

PRESIDENT’S PLATFORM | Building New Stories: Professional Achievement

June 28th, 2017

Featured Author

Robin Carathanasis

Marketing Manager

Lilker Associates

Robin_150x200
  • President 2016-17, SMPS New York

What does professional achievement mean for you?

For some, achieving means having others view them as successful; for others achieving means to do something they have longed to do regardless what others may think. A dictionary definition of achievement is “to accomplish something, especially by great effort or great courage”. How do we measure the value of the recognition of our achievements versus the achievement itself? (more…)

PRESIDENT’S PLATFORM | Building New Stories: We Volunteer?

April 25th, 2017

Featured Author

Robin Carathanasis

Marketing Manager

Lilker Associates

Robin_150x200
  • President 2016-17, SMPS New York

“We make a living by what we get, but we make a life by what we give.”— Winston Churchill. This quote struck a cord with me. It prompted me to think more inclusively about my service, my efforts at volunteerism. While I was fortunate enough to be handed down the spirit of giving back and paying forward by parents who embraced that idea, I realized that I needed to broaden my scope of possibilities. (more…)

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