Posts Tagged ‘Marketers Toolbox’

Featured Author

Michelle Santoro, CPSM

Director of Business Development

Skanska USA Building Inc.

• Member, SMPS-NY
• Professional Development Committee
• Connect on LinkedIn

A large part of business development, be it your full time job or a function you support among other responsibilities, is keeping track of where your clients are, where they go, decision making and hierarchy within their organization(s). This can of course be applied to whatever type of firm or institution you define as a client (architect, engineer, contractor, institution, etc).  It may seem simple but physically mapping an organization chart can go a long way in staying up to date and on top of relationships.

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Featured Author

Tim Asimos

VP & Director of Digital Innovation

Circle S Studio

A solid marketing strategy should be at the center of an A/E/C firm’s marketing plan—defining and directing every facet of the firm’s marketing activities. Whether your firm’s marketing is operating on tactics, an outdated strategy or you are simply looking to make some improvements, here are five ways that can help you refine your marketing strategy.

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Featured Author

David Grant

President

Grant PR, Inc.

• SMPS-NY
• PR Committee

Many people across the political spectrum have been discussing how best to use social media amid today’s controversies. Some time ago, Grant PR posted to our blog: “Stop: Don’t Send That Tweet!”

There’s a lesson here for anyone involved in the business of politics – or the politics of business – that is just as relevant today. (more…)

Featured Author

Zennia R. de Mesa

Marketing Coordinator

Rogers Partners

• Member, SMPS-NY
• Professional Development Committee
• Connect on LinkedIn

If you have not read Paige Irvine’s recap on the most recent Professional Development event, “Are You Stressed Because Your Proposal is a Mess?” – hit the pause button and go see her article. There are many takeaways from that panel, for both beginners and long-time practitioners, and Paige summarizes key tools to help a marketer through the proposal process. What I want to hone in on here, as a postscript to that recap, are some ideas to improve the workflow of Marketing Coordinators – the actual coordination bit of the job. (more…)

Featured Author

Michelle Santoro, CPSM

Director of Business Development

Skanska USA Building Inc.

• SMPS-NY Director of Professional Development

A question or lead comes across your desk (email of course) and you slowly connect the dots to someone you met at an event one time….. but who and where?! Whether the reason is workload, a job transition, or simply getting out of practice, it is too easy to fall behind in maintaining your contact list (speaking from personal experience), but a valuable practice to help build your network and develop your business.

From marketing assistant to firm Principal, EVERYONE should maintain a contact list. You never know when your memory will be tested so why not keep a cheat sheet!

These tips may seem elementary but when you let the practice lapse, it is quite daunting to catch up again and you don’t want to get caught forgetting a would-be-VIP contact:

• Take notes on the business card as soon as you can – date and event/location you met the person, work (similar clients, firm services) and personal (2 kids, vacations in FL, from your hometown) connections made.
• Set time aside each week to enter into your contact system, Outlook or other.
• Periodically back up your contacts into Excel.
• Consider researching free apps that will scan and organize business card information (there are countless free options to it may take some trial and error to find what works for you).