Marketing & Communications Manager
EverGreene Architectural Arts
- Member, SMPS-NY
- TME Committee
- Connect on LinkedIn
Talk about free SMPS member perks! SMPS always seems to be on par with answering many of my urgent marketing questions. As a marketer investing in building a new website, I feel confident in most aspects of the design of the site, like choosing imagery, writing compelling content, and linking all my company’s social media accounts, but back end Google Analytics and SEO best practices…the vocabulary itself can be overwhelming! On Tuesday, April 10, I attended the SMPSNY creative workshop at Noble Desktop in SoHo to hear from speaker Nicole McCullum of Captivate Designs, as she dove into keyword tracking, organic click-through rates, and Google rankings.