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Posts Tagged ‘Event Recap’

EVENT RECAP | 2017 Creative Workshop Series Part IV: Photoshop

July 21st, 2017

Featured Author

Michelle Santoro CPSM

 

  • SMPS-NY Director of Professional Development

SMPS NY wrapped up our 4-part Creative Workshop Series on July 18 with a session on “Photoshop” facilitated by Chad Chelius of Chelius Graphic Services.  32 participants joined us from 4 locations (Manhattan, Long Island, Westchester and New Jersey) while Chad reviewed an interesting history of the Adobe Suite evolution, image resolution, tonal and color adjustments and more.

Find out what we covered in our 3 previous workshops in this series, InDesign Part 1, InDesign Part 2 and Social Media/Webtools and keep an eye out for details on next year’s series!

EVENT RECAP | LIBERTY BALL Awards & Annual Meeting 2017

June 23rd, 2017

Featured Author

Toni Taylor, CPSM, AIA Associate Member

Principal

Create & Share Media

With the Statue of Liberty against a glorious sunset in the background on June 8, 2017, more than 100 New York City area A/E/C marketers gathered for The Liberty Ball Awards Gala and Annual Meeting. With 360 degree views of New York Harbor and Battery Park, Battery Gardens was the perfect venue for an evening of introducing the chapter’s new leadership team and celebrating award winning work by our friends and colleagues. Click here to view pictures from the event.

During the cocktail hour members networked, re-connected with old friends and made new ones while enjoying the stunning view. From a display of posters, guests admired the great work submitted for the Marketing Communications Awards and cast our ballots for the People’s Choice Awards.

As dinner got underway, Scott Stelzer (improv extraordinaire as well as Enterprise Account Manager, Trimble – SketchUp – Sefaira) kicked off the awards ceremony. He and our 2016-17 President, Robin Carathanasis (Lilker Associates Consulting Engineers, PC) highlighted the outstanding work done by the winners.

The first order of business was the introduction of the 2017–2018 SMPS-NY Board of Directors, whose term begins September 1, 2017. President-Elect, Alexis Newman (Simpson Gumpertz & Heger (SGH)), did the honors. (more…)

EVENT RECAP | Long Island Client Panel: Airports

June 16th, 2017

Featured Author

Vivian Yan

Marketing/Business Development Manager

DY Consultants

As a marketing professional within the aviation industry, it was a pleasure to attend the SMPS Long Island Client Panel, on June 7th, 2017. The panel consisted of representatives from major airports in the region, including LaGuardia Airport (LGA), Long Island MacArthur Airport (LIMA) and Francis S. Gabreski Airport (FOK), and highlighted upcoming projects and leading developments at their respective airports. This event was well attended and included marketing specialists from aviation consultants, located in the Long Island and New York region. The event provided new insight and great discussions were held among its attendees. (more…)

EVENT RECAP | CPSM Boot Camp

June 14th, 2017

Featured Author

Michelle Santoro CPSM

  • SMPS-NY Director of Professional Development

SMPS-NY kicked off our first session of the 3-part CPSM (Certified Professional Services Marketer) Boot Camp on June 6. We had 13 participants join us in 3 locations (Manhattan, Long Island and Westchester). Michael McCann reviewed Domain 1 – Market Research through key terms and dissecting practice exam questions. We are preparing for an exam after all! I followed suit with Domain 2 – Marketing Planning.
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EVENT RECAP | LEADERSHIP LUNCH Influencer – Inside and Out

May 31st, 2017

Featured Author

Elizabeth Bellsey

Marketing and Business Development Coordinator

BAM Architecture Studio

  • Member, SMPS-NY

On May 25th, Barbara Agoglia opened her energizing Leadership Lunch by defining the term “influence,” as “getting others to see things differently.” Using this meaning as a starting point, her presentation focused on qualities and actionable items we may all use to improve our abilities to influence those around us.
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EVENT RECAP | CLIENT PANEL The Tri-State Area’s Cultural Future: Planning for the Arts

May 16th, 2017

Featured Author

Kathryn Kucharski
Marketing Manager
Shawmut Design and Construction

A regionally diverse panel met on Tuesday, May 9th to discuss the future of arts and culture in the Tri-State area. Skillfully moderated by Kevin Poulin, Ph.D., P.E., Principal at Simpson Gumpertz & Heger, the panel included Natasha Caba Caputo, Westchester County, Director of Tourism & Film and President of Hudson Valley Tourism; of Westchester, Daniel Lafuente, Assistant Director, Liberty Science Center in Jersey City and leading the SciTech Scity campus; and John Darby, Vice President of Facilities for the Shubert Organization. The lively discussion included an opportunity to learn about upcoming projects, the funding situation and how to get on their bid and RFP lists.
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EVENT RECAP | Coordinators Club Introduction to PASSport Vendor System

May 15th, 2017

Jake McNally

Marketing Specialist
Gensler

  • Member, SMPS-NY

On a stormy Cinco de Mayo, marketing professionals from the tri-state area braved the weather to find refuge from what can also be a turbulent ordeal: contract procurement with the City of New York. Fortunately, Ryan A. Murray from the Mayor’s Office of Contract Services (MOCS) led a presentation and discussion at LERA’s downtown office about the development and rollout of the Procurement and Sourcing Solutions Portal (PASSPort) – a new online system that will replace the paper-based VENDEX process, streamline the City’s procurement process, and make all of our lives a bit easier.
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EVENT RECAP | Professional Development: Above the Noise

May 1st, 2017

Genesis Vasquez

Senior Marketing Coordinator
HLB Lighting

  • Member, SMPS-NY

Public relations help firms deliver their key corporate messages in a manner and medium that reaches target audiences. Many factors come into play, and last week’s professional development program uncovered what it takes to have a successful PR campaign. Featuring Brien McDaniel of FXFOWLE, Tami Hausman of Hausman, Tony Sclafani of Javits Center & NYCCOC, Leo Argiris of Arup and Joann Gonchar of Architectural Record, the program offered insights from various perspectives. (more…)

EVENT RECAP | Long Island Client Panel: Meet the Media

April 4th, 2017

Diana Soldano

Director of Marketing Operations
LKB Consulting Engineers

Diana Soldano
  • Member, SMPS-NY Long Island Affiliate

Nurturing relationships is one of the hallmarks of the SMPS organization, and last week’s client panel program was an exercise in learning how to do just that–with members of the media. Featuring Paul Anthony of Connoisseur Media Long Island; Christa Lauri of FiOS1’s Money & Main$treet; Gabriella Robayo of SmartCEO; and David Winzelberg of Long Island Business News, the program offered staff from architecture, engineering, construction, and other consulting firms in the Long Island region a unique perspective on how to gain coverage for their firms and bring attention to their projects, in print, on air and digitally. (more…)

EVENT RECAP | 2017 Creative Workshop Series Part III: Social Media & Web Tools

March 28th, 2017

Featured Author

Bonny Yau

Marketing/Communications Coordinator

FXFOWLE

 

As a group of us huddled together at Gensler’s Midtown office, we joined Julie Huval, CPSM, and four other locations for an engaging, interactive webinar as part of the Creative Workshop Series. Focusing on the topic of Social Media and Web Tools, the online webinar format was wholly appropriate. As marketing in the A/C/E industry, and across all industries, is becoming increasingly digital, a firm’s online presence—through an official website, social media outlets, and email campaigns—becomes ever more important. Julie’s workshop laid out the argument for analytics, stressing the ability and flexibility of data to offer proof of whether marketing is working or not, guide strategy, and achieve buy-in from management. Furthermore, she offered tools and tips to properly manage and analyze data to shape strategies beneficial to each firm’s specific needs. (more…)

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