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Posts Tagged ‘Event Recap’

EVENT RECAP | Long Island Client Panel: Downtown vs. Out of Town, Long Island’s Development Debate

June 12th, 2018

Featured Author

Melissa Slavin

Business Development Specialist

Bohler Engineering

When SMPS LI asked Jim Powers, AIA, Director of Business Development for Bohler Engineering, to put together a panel on development, he wanted it to be different than the multitude of panels frequently put together throughout Long Island and NYC. On May 30th, at the Carlyle at the Palace in Plainview, Powers orchestrated a friendly debate between two segments of the development world; the ‘Downtown’ market, consisting of mixed-use and transit oriented developments within a downtown area and the ‘Out of Town’ market, consisting of planned mixed communities and redeveloped retail and destination projects.

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EVENT RECAP | Leadership Workshop: Amplify Your Voice, Elevate Your Game

May 22nd, 2018

Featured Author

Kristy Cerullo

Marketing Manager

First Environment

What if your purpose as a professional services marketer was to create environments where people know they matter and recognize that their actions can change the world?
 
Would you treat your proposal teams differently? Participate in meetings with a different attitude? Allocate your energy and time to give more attention to long term strategic efforts?

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EVENT RECAP | Professional Development Program: How to Curate Your Brand’s Marketing Package

May 4th, 2018

Featured Author

Jessica Ng

Marketing Director

Acoustic Distinctions, Inc.

Does your firm have a marketing plan in place?

As marketers, we all want to bring in new businesses. We want to shout from the rooftop why we are better than our competitors.

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EVENT RECAP | New Jersey Technology Forum: What to Expect of Tech in the AEC Industry

April 18th, 2018

Featured Author

Jeffrey Taub, CPSM

Sr. Technical Director, Business Development

AKRF, Inc.

The rapid pace of technological advancement in the design and construction industry is enough to make one’s head spin. Fortunately, a panel discussion organized by the New Jersey Affiliate of the Society for Marketing Professional Services’ New York Chapter on April 17, 2018, brought some much-needed perspective and a healthy dose of inspiration to the conversation.

Attendees were first treated to a series of technology demonstration stations hosted by the panelists themselves: David Craig, Strategy Director at Gensler; ​​Victoria Cerami, Chief Executive Officer at Cerami & Associates; ​Richard Garlock, PE, Associate Partner at LERA Consulting Structural Engineers; ​Robert Dannenberg, RP, Director of Unmanned Aviation at Maser Consulting; and ​Kevin DeLuca, Vice President at C&C Technology Group.

From virtual and augmented reality and acoustic simulations to digital buildings and unmanned aerial vehicles (yes, you may call them drones), each station featured individual attention and hands-on interaction, with plenty of cocktails, networking, and mingling in between.

The group was then led on a guided building tour by George Meglio, Director of Workplace Technology Solutions at dancker, which hosted the program in their experience center and logistics facility in Somerville, New Jersey. George reiterated that the workplace of the future will continue to be driven by touch screens, advanced communication systems, and even motion and heat sensors for space usage analytics.

The ensuing panel discussion was expertly moderated by ​Rich Berliner, Chief Executive Officer and Publisher at Fifth Generation Media, which publishes Commercial Real Estate Magazine. ​Kevin DeLuca discussed digital buildings, focusing on the efficiencies realized through Power over Ethernet (PoE) lighting and its interaction with other building systems. He also touched on cybersecurity and the vulnerability of interconnected systems.

Victoria Cerami described the different ways in which one experiences building and space acoustics — from pleasant “sound” to irritating “noise.” Design drawings and sound measurements do not adequately convey the information necessary for property owners to make cost/benefit decisions regarding acoustical treatments, so acoustical simulations create a sensory experience.

Whether using drones for land surveys or building inspections, Robert Dannenberg noted that unmanned aerial vehicles and systems are just tools that bring equipment like cameras and sensors to places they could not previously reach. Technology brings significant cost savings and operational efficiencies to clients, but there is no substitute for validating the accuracy and integrity of data through tried-and-true human efforts.

​Richard Garlock utilizes virtual reality software adapted by LERA to identify precise measurements and materials in a building space, and all building components in the model can be manipulated by users concurrently across any number of disparate locations. Deconstructing spaces is effortless in the virtual environment — a clear advantage over real-life efforts.

Workplaces evolve but they are still around, said David Craig. The service-oriented WeWork model is being replicated by large corporations, another example of disruption being a force for good. Real estate will persist whether delivered as a product or service. Gensler continues to conduct its own research into workplace trends as part of a client-oriented approach to design.

Overall, this interactive program gave attendees insight into the future of design in our industry and the increasingly integrative approaches AEC firms will be taking to create smarter buildings more efficiently and with greater precision.

Check out images from the event here

EVENT RECAP | Marketer’s Toolbox Creative Workshop: SEO Strategies & Google Analytics

April 12th, 2018

Featured Author

Katherine DeMercurio

Marketing & Communications Manager

EverGreene Architectural Arts

Talk about free SMPS member perks! SMPS always seems to be on par with answering many of my urgent marketing questions. As a marketer investing in building a new website, I feel confident in most aspects of the design of the site, like choosing imagery, writing compelling content, and linking all my company’s social media accounts, but back end Google Analytics and SEO best practices…the vocabulary itself can be overwhelming! On Tuesday, April 10, I attended the SMPSNY creative workshop at Noble Desktop in SoHo to hear from speaker Nicole McCullum of Captivate Designs, as she dove into keyword tracking, organic click-through rates, and Google rankings.

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EVENT RECAP | Coordinator’s Club – Professional Resume Workshop

March 20th, 2018

Featured Author

Janelle McCoy

Marketing Coordinator

Institute for Building Technology & Safety

Trends come and go, but what are the rules that stay consistent with a well-written resume? Connie Luongo, Marketing Manager/Sr. Associate at Cannon Design and Sarah Nolan Hoff, Owner/Principal Consultant at Hoffhaus Creative shared their expertise in crafting effective personal and professional resumes. 

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EVENT RECAP | Principals’ Breakfast – What’s Next in the AEC Forecast?

March 15th, 2018

Featured Author

Brian Ferry

Marketing Manager

Skanska, USA

It was a picturesque backdrop to a sensational event. Snow falling as commuters walk in the shadows of Grand Central Station, the Chrysler Building, and the ever-growing steel core of One Vanderbilt.

Mixed in with those daily commuters were more than 100 professionals from the architecture, engineering, construction, and real estate industries, converging on the luxurious Grand Ballroom at The Yale Club, site of the 2018 SMPS-NY Principals’ Breakfast.

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EVENT RECAP | Professional Development: Trendspotting & Its Role in Strategy

February 24th, 2018

Featured Author

Courtney Heslin

Sales & Marketing Specialist

Gilbane Building Company

 

At the Trendspotting & it’s Role in Strategy Event speakers, Scott Butcher, Vice President/CMO for JDB Engineering, Inc. and Bill Long, LEED AP, FSMPS, CPSM, Associate Vice President for P. Agnes discussed the process and advantages of trendspotting and offered a starting point on how to develop successful strategies beyond our standard templates.

RESEARCH | TREND INDENTIFICATION | DATA COLLECTION | INTREPRETATION | PRIORITZATION | COMMUNCIATION (more…)

EVENT RECAP | Leadership Lunch: Shaping the Future & Leading from the Front – Trends Impacting the AEC Industry

February 14th, 2018

Featured Author

Elizabeth Bellsey

Marketing & Business Development Coordinator

BAM Architecture Studio

On January 26th, the SMPS Leadership Committee brought together a panel of A/E/C sustainability specialists to discuss the future of environmental trends in our industry.

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EVENT RECAP | Leadership Lunch: Risky Business – How To Position Your Firm in the High-Risk A/E/C Environment

November 2nd, 2017

Featured Author

Elizabeth Bellsey

Marketing & Business Development Coordinator

BAM Architecture Studio

At the October 24th Leadership Lunch, a group of contract specialists in the design and construction industry discussed risk management best practices. Moderating the panel was Kyle Fisher of Arup. The panel included three speakers involved in the risk-based portions of the A/E/C industry: Joseph Dennis, Arup’s General Counsel, Dewberry’s Vice President and Executive Director of Contracts Karolyn Gardner, and Michael De Chiara, Co-Founding Partner of Zetlin & De Chiara. The mix of an A/E/C’s firm’s general counsel, external counsel, and an internal executive director of contracts provided helpful risk insights from varied perspectives.

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