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Posts Tagged ‘Event Recap’

EVENT RECAP | Marketer’s Toolbox Creative Workshop: SEO Strategies & Google Analytics

April 12th, 2018

Featured Author

Katherine DeMercurio

Marketing & Communications Manager

EverGreene Architectural Arts

Talk about free SMPS member perks! SMPS always seems to be on par with answering many of my urgent marketing questions. As a marketer investing in building a new website, I feel confident in most aspects of the design of the site, like choosing imagery, writing compelling content, and linking all my company’s social media accounts, but back end Google Analytics and SEO best practices…the vocabulary itself can be overwhelming! On Tuesday, April 10, I attended the SMPSNY creative workshop at Noble Desktop in SoHo to hear from speaker Nicole McCullum of Captivate Designs, as she dove into keyword tracking, organic click-through rates, and Google rankings.

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EVENT RECAP | Coordinator’s Club – Professional Resume Workshop

March 20th, 2018

Featured Author

Janelle McCoy

Marketing Coordinator

Institute for Building Technology & Safety

Trends come and go, but what are the rules that stay consistent with a well-written resume? Connie Luongo, Marketing Manager/Sr. Associate at Cannon Design and Sarah Nolan Hoff, Owner/Principal Consultant at Hoffhaus Creative shared their expertise in crafting effective personal and professional resumes. 

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EVENT RECAP | Principals’ Breakfast – What’s Next in the AEC Forecast?

March 15th, 2018

Featured Author

Brian Ferry

Marketing Manager

Skanska, USA

It was a picturesque backdrop to a sensational event. Snow falling as commuters walk in the shadows of Grand Central Station, the Chrysler Building, and the ever-growing steel core of One Vanderbilt.

Mixed in with those daily commuters were more than 100 professionals from the architecture, engineering, construction, and real estate industries, converging on the luxurious Grand Ballroom at The Yale Club, site of the 2018 SMPS-NY Principals’ Breakfast.

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EVENT RECAP | Professional Development: Trendspotting & Its Role in Strategy

February 24th, 2018

Featured Author

Courtney Heslin

Sales & Marketing Specialist

Gilbane Building Company

 

At the Trendspotting & it’s Role in Strategy Event speakers, Scott Butcher, Vice President/CMO for JDB Engineering, Inc. and Bill Long, LEED AP, FSMPS, CPSM, Associate Vice President for P. Agnes discussed the process and advantages of trendspotting and offered a starting point on how to develop successful strategies beyond our standard templates.

RESEARCH | TREND INDENTIFICATION | DATA COLLECTION | INTREPRETATION | PRIORITZATION | COMMUNCIATION (more…)

EVENT RECAP | Leadership Lunch: Shaping the Future & Leading from the Front – Trends Impacting the AEC Industry

February 14th, 2018

Featured Author

Elizabeth Bellsey

Marketing & Business Development Coordinator

BAM Architecture Studio

On January 26th, the SMPS Leadership Committee brought together a panel of A/E/C sustainability specialists to discuss the future of environmental trends in our industry.

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EVENT RECAP | Leadership Lunch: Risky Business – How To Position Your Firm in the High-Risk A/E/C Environment

November 2nd, 2017

Featured Author

Elizabeth Bellsey

Marketing & Business Development Coordinator

BAM Architecture Studio

At the October 24th Leadership Lunch, a group of contract specialists in the design and construction industry discussed risk management best practices. Moderating the panel was Kyle Fisher of Arup. The panel included three speakers involved in the risk-based portions of the A/E/C industry: Joseph Dennis, Arup’s General Counsel, Dewberry’s Vice President and Executive Director of Contracts Karolyn Gardner, and Michael De Chiara, Co-Founding Partner of Zetlin & De Chiara. The mix of an A/E/C’s firm’s general counsel, external counsel, and an internal executive director of contracts provided helpful risk insights from varied perspectives.

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EVENT RECAP | Coordinator’s Club: The Write Stuff Workshop

October 19th, 2017

Patricia Tibere

Marketing Specialist

VHB

  • SMPS-NY Member

On September 22, over 50 marketers gathered for the first SMPS New York event of the 2017-2018 year in search of the “write” stuff to incorporate into proposals, award submissions, and press materials. This Coordinator’s Club lunchtime presentation garnered so much interest, that a larger venue was secured mid-planning at Langan’s NYC office to accommodate the demand.

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EVENT RECAP | Tri-State Client Panel: The “Real” in Pharma Real Estate

October 19th, 2017

Jeffrey Taub

Senior Technical Director, Business Development

AKRF

  • New Jersey Affiliate
  • SMPS-NY New Jersey Affiliate Leadership Committee & SMPS-NY Chapter Advisory Committee
  • Connect on LinkedIn

On October 19, 2017, the New York and Philadelphia chapters of the Society for Marketing Professional Services co-hosted (in conjunction with IPS) a client panel on the current and future state of pharmaceutical real estate. Panelists included John Wilkinson, Executive Director of Global Real Estate Services for Merck & Co.; Thomas Kaufman, Associate Director of Corporate Real Estate for United Therapeutics; and Peter Gallagher, Vice President of Strategic Affairs for Teligent, Inc. The discussion was moderated by Alan Levy, Senior Program Manager for Mace North America.

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EVENT RECAP | Leadership Workshop August 2017 – How Do You Show Up, Leading by Being Present

September 6th, 2017

Elizabeth Bellsey

Marketing & Business Development Coordinator

BAM Architecture Studio

The Summer August 17 half day Leadership workshop “How do you show up, Leading by Being Present” included 3 presenters working seamlessly to provide a unified common thread as a platform to explore various thoughtful leadership techniques. We discussed empathic leadership, developing our inner capacities, and embodied leadership focused on leadership through change and transformation techniques. Through creative play we explored ways to openly communicate and understand others from a new perspective. We were given valuable easy to implement techniques that we can use right away, along with a physical form of our individual unique concepts as a takeaway and reminder. (more…)

EVENT RECAP | Surf’s Up! Member Appreciation Event

August 7th, 2017

Featured Author

Kathryn Butare
Marketing Coordinator
Dewberry

The surf was definitely up at SMPS New York’s well-attended Surf’s Up Member Appreciation Event last week! SMPS New York members got a chance to celebrate their successes within the chapter and reflect on all of the exceptional events held over the past year.

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