Got deadlines? No time to keep up with the AEC marketing and industry trends? Well, you’ve come to the right place. We’ve curated our top five favorite articles that should go straight to your must-read list:
Memorial Day is always the last Monday in May. Historically, it was called Decoration Day, a day when loved ones of fallen soldiers would leave flowers in memorial at their resting place. As I sit here thinking about this important day that honors those who lost their lives to help us achieve freedom, I began to reflect about the concept of freedom and how it has affected our lives and the lives of generations before us. French abolitionists during the reign of Napoleon III noticed that democratic freedom seemed to be finally becoming a reality for the U.S. after our Civil War, and they wanted to honor our freedom with the gift of the Statue of Liberty. When I see Lady Liberty, I can’t help but feel gratitude. How lucky are we in this day and age to have the freedom to choose our own paths, to choose what we do for a living, or where or how we live? Professionally speaking, we have the freedom to learn, and grow, and apply that knowledge to our businesses. As long as we face the fear that freedom often brings, we can do anything we set our minds to.
Pros in AEC know they must stay abreast of the latest marketing advances, both inside and outside the industry. SMPS New York’s premier professional development symposium, THE Marketing Event (TME), addresses that need by showcasing top marketing insights from across the country. Now in its 14th year, this day-long, multi-track conference is one of a kind, drawing hundreds of AEC professionals from the East Coast and beyond to learn the latest trends in business from the smartest innovators.