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April 1st, 2018

Courtney Heslin

GSMS Sales Services Coordinator

Gilbane Building Company

As an inquisitive and engaging member of our New York chapter, April’s Member of the Month is an active force on our Professional Development Committee. In addition to her committee role, Courtney Heslin currently serves as a GSMS Sales Service Coordinator at Gilbane Building Company. Holding a Bachelor’s degree from Siena College in psychology, Courtney repeatedly demonstrates her strong sales, organizational, and interpersonal skills within our industry. As she explains in her interview, she enjoys being a part of the SMPSNY community because it promotes professional growth and development. 


COMMITTEE CORNER | New Jersey Affiliate

March 29th, 2018

Featured Author

Kristy Cerullo

Marketing Manager

First Environment

How to know if you’re from New Jersey:

  • You talk in terms of highway exits
  • You go “down the shore” in the summer
  • You’ve heard someone give detailed street by street directions to their favorite Italian restaurant (It’s probably in Paterson. Or Montclair.)
  • You pump your own gas
  • You have one of these:

If this sounds familiar, the New York Chapter has a group for you – the New Jersey Affiliate!



March 27th, 2018

Featured Author

Alexis M. Newman, MBA

Senior Marketing Specialist

Simpson Gumpertz & Heger (SGH)

President's Purple Platform
  • President 2017-2018, SMPS New York

As marketers, we are often tasked with promoting the accomplishments of others. We craft beautiful, compelling stories to help our firms excel – stories about challenging projects, technical staff achievements, or even just day-to-day firm activities. But I ask you, when do these amazing storytellers get to tell their own marketing stories? The answer is, right now!

If you are part of a marketing team that communicates your firm’s story every day, please take this rare opportunity to tell your own marketing team’s success story. Why not step into the spotlight to share your team’s creativity and brilliance with the AEC community? Start today by submitting an entry for The Liberty Awards, SMPS New York’s annual marketing communications and professional achievement awards program. Online entries are due by Monday, April 30, 2018.

Over the years, both in my job and in my various roles within SMPS, I have become somewhat of a communications evangelist. Having experienced firsthand the consistently grueling schedule, the demand for multi-faceted skillsets, and the constant flow of creativity it takes to put forth excellent communications, I have come to appreciate all those who do this day in and day out for their firms. I know just how much blood, sweat, and tears go into these communications, and those who know me can attest to the fact that I am always the first to sing their praises. For this reason, I am so excited that with the Liberty Awards, our chapter provides an opportunity for talented communications professionals to shine. (more…)


March 23rd, 2018

Featured Author

Kate Zydel

Marketing Director

MdeAS Architects

Kate Zydel
  • Member, SMPS-NY PR Committee

Got deadlines? No time to keep up with the A/E/C marketing and industry trends? Well, you’ve come to the right place. We’ve curated our top five favorite articles that should go straight to your must-read list:

  1. 1. The Psychology of Color in Marketing and Branding
  2. 2. 2018 Architecture, Engineering and Construction Research Released
  3. 3. How to Run a Successful Lead Generation Campaign 
  4. 4. Three Ways to Balance Digital Marketing with Interpersonal Connections in the Age of Tech
  5. 5. Social Media Images Sizes: A Quick Reference Guide for Each Network

MEMBER BUZZ | March 2018

March 23rd, 2018

Member Buzz

March 2018 Member News!

Member Buzz

Let’s see what our members are up to this month!


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