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EVENT BUZZ | New Member Mixer & Winter Spirits

January 18th, 2018

Featured Author

Atena Vladu

Senior Marketing Manager

LANGAN

Are you a new member that has joined in the last year? Have you never attended our new member breakfasts? Are you looking to meet other professionals in the A/E/C industry? Do you appreciate a Thursday night cocktail with your industry peers?

If the answer is yes to even one of those questions then please join the SMPS-NY Board of the Directors, Past Presidents, New Members and SMPS enthusiasts at our first ever New Member Mixer on February 8th at 5th&Mad!  The casual networking event will kick off at 5:30pm with an ice-breaker activity and a short intro to SMPS-NY. There will even a prize for the first new member to complete our ice-breaker challenge.  And at 6pm we open it up to everyone (members and non-members) to join us for Winter Spirits.

We look forward to seeing you there!

For more information and to register, click here.

EVENT BUZZ | Marketer’s Toolbox: Creative Workshop – Introduction to Adobe Illustrator

December 28th, 2017

Featured Author

Genesis Vasquez

Senior Marketing Coordinator

HLB Lighting Design

Developing effective graphics for print, signage, and websites is crucial in order to remain competitive in today’s market. Adobe Illustrator is a useful tool that can be used to create eye-catching, meaningful, and informative graphics that will appeal to current and potential clients. Ultimately, generating interest in the firm and sales.

This two-hour seminar will feature senior tech guru and instructor at Noble Desktop, Dan Rodney. Dan will discuss the fundamentals of Illustrator in a way that makes them approachable for someone who is just getting started. Takeaways from this seminar include:

  • Understanding Vector vs Pixel-Based Graphics
  • Drawing Basic Shapes
  • Build Complex Shapes by Combining Easy to Draw Shapes
  • Unlocking the Mystery of the Pen Tool
  • Fill and Stroke Colors
  • Adding Effects such as Drop Shadows
  • Using the Appearance Panel
  • How to Save Files (File Formats for Print and Web)

 

For more information and to register, click here.

PRESIDENT’S (PURPLE) PLATFORM: Musings From the Back of the Boat

December 26th, 2017

Featured Author

Alexis M. Newman, MBA

Senior Marketing Specialist

Simpson Gumpertz & Heger (SGH)

President's Purple Platform
  • President 2017-2018, SMPS New York

In a rowing crew, the coxswain (pronounced “coxsun”) leads from the back of the boat. Coxswains encourage, they steer, they make the team work as one. As Chapter President this year, I get the honor of being your purple-clad coxswain, sitting at the back of this boat encouraging our chapter leaders as they row our boat into the new year…and what a year it’s going to be! Our volunteers have put together an exciting schedule full of educational and business development opportunities that promise to help propel you and your team to the next level in your marketing career.

As our ship sails into 2018, I’d like to take a moment to look astern and reflect on this last year. Let’s acknowledge all the wonderful things our chapter has accomplished. (more…)

FAVORITE FIVE FRIDAY | December 2017

December 22nd, 2017

Featured Author

Kate Zydel

Marketing Director

MdeAS Architects

Kate Zydel
  • Member, SMPS-NY PR Committee

Got deadlines? No time to keep up with the A/E/C marketing and industry trends? Well, you’ve come to the right place. We’ve curated our top five favorite articles that should go straight to your must-read list:

  1. 1. AEC Marketing Trends: 2018 Edition 
  2. 2. 5 Factors That Can Make or Break Your Marketing Strategy
  3. 3. These are the Professional New Year’s Resolutions You Need to be Making this Year
  4. 4. Write Like a Human: 5 Techniques to Engage, Touch, and Energize Your Readers
  5. 5. Marketers need a better answer to the ROI question

December 2017 | Mingle All The Way – 2017 Holiday Party

December 20th, 2017

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