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November 17th, 2017

Featured Author

Jackie Terpstra

Marketing & Communications Manager

Dominick R. Pilla Associates, Inc.

  • Director, SMPS-NY Special Events Committee

Event planning, what could be more fun than that?

Are you an awesome, creative, motivated, out-of-the-box thinker with great people skills? If you have these qualities, you can say that you are a born event planner and are bound to be a rock star on the Special Events Committee!

Our mission is to build camaraderie, encourage the growth of our membership, and provide additional opportunities for chapter networking – all while having a little FUN along the way! We create memorable events to bring members and non-members together, celebrate chapter successes, and thank members for all they do. Several of our themed events, such as our annual Holiday Party and the Liberty Ball, are the go-to events of the year for the Chapter. Others include seasonal spirits events and the member appreciation event. Depending on the event, we meet either monthly or on a bi-monthly basis to further our event planning activities. Committee members take on specific tasks related to the special event being planned.



November 17th, 2017

Featured Author

Kate Zydel

Marketing Director

MdeAS Architects

Kate Zydel
  • Member, SMPS-NY PR Committee

Got deadlines? No time to keep up with the A/E/C marketing and industry trends? Well, you’ve come to the right place. We’ve curated our top five five favorite articles that should go straight to the top of your must-read list:

  1. 1. The Role of Your Marketing Department- And What You Should Expect From It
  2. 2. 5 Surprising Ways to Make Your Professional Services Firm Stand Out in the Crowd- to Build Your Brand and Win New Clients
  3. 3. How B2B Marketers Use Psychology to be Effective Storytellers
  4. 4. These Writing Secrets Could Change Your PR Strategy Forever
  5. 5. The Marketing Process- How Real-Life Metrics Changed Our Approach to Marketing

MARKETER’S TOOLBOX | 5 Ways To Refine Your Marketing Strategy

November 16th, 2017

Featured Author

Tim Asimos

VP & Director of Digital Innovation

Circle S Studio

A solid marketing strategy should be at the center of an A/E/C firm’s marketing plan—defining and directing every facet of the firm’s marketing activities. Whether your firm’s marketing is operating on tactics, an outdated strategy or you are simply looking to make some improvements, here are five ways that can help you refine your marketing strategy.


Member Buzz | November 2017

November 16th, 2017

Member Buzz

November 2017 Member News!

Member Buzz

Let’s see what our members are up to this month!


PRESIDENT’S (PURPLE) PLATFORM: A Note of Thanks for Thanksgiving

November 15th, 2017

Featured Author

Alexis M. Newman, MBA

Senior Marketing Specialist

Simpson Gumpertz & Heger (SGH)

President's Purple Platform
  • President 2017-2018, SMPS New York

Merci beaucoup…Vielen dank…Muchas gracias…Grazie mille…Muito obrigado…Tack så mycket…Bol’shoye spasibo…OK, you catch my drift! How many ways do you know how to say ‘thank you’ or ‘thank you very much’ for that matter? Whatever language you use, I hope you use it every day to express this important sentiment. For me, I often feel as though I can’t say it enough. When I think about SMPS in particular, I am pretty much BUSTING with thanks for the SMPS’ers I know and meet every day. I bring this up because, as many of us are about to take off to join our loved ones on the one day a year when we break bread and express our gratitude, I would ask that you take a moment to thank the people in your professional circles. I’ll start! (more…)

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