SMPS-NY organizes programs for AEC industry marketers, business developers and principals to further their knowledge around the SMPS six domains of practice; marketing and research, marketing planning, client and business development, proposals, promotional activity, and management. The Professional Development Committee works to develop programs on topics that are current and important to today’s marketing teams. In addition to our three professional development evening programs in the spring, our PD committee organizes the following programs:
- THE Marketing Event (TME) – Our annual program offers participants a full-day of interactive career development content focused around marketing, business development and leadership. Attendees range from junior coordinator to senior level technical staff.
- Coordinator’s Club Brown Bag Lunches – These bi-monthly, hour long lunch sessions provide attendees a forum for open discussion around a variety of topics from public relations to proposals to photography. Better yet, they are free for members!
- Marketer’s Toolbox – Creative Workshop Series – This four-part series of interactive workshops is designed so participants actually get their hands dirty by practicing InDesign exercises and related digital marketing tasks under an instructor’s guidance. They are also free for members!