SMPS New York’s ninth annual professional development symposium, THE Marketing Event (TME), draws hundreds of A/E/C professionals from the East Coast and beyond to learn the latest trends in business from the smartest innovators.
Learn more about the programs and speakers at THE Marketing Event 2013: Download the complete symposium schedule here (.pdf).
This year’s conference, “Maximizing Value,” focuses on useful tips and tricks that can be easily implemented at your firm to meaningfully impact your marketing, business development, and leadership efforts at little or no cost. As we rise from a protracted recession, we recognize the necessity for change and growth to solidify and stabilize our practices, all while on a budget. “Maximizing Value” will deliver answers and solutions to your questions and frustrations as we bring together the most forward-thinking experts in the field sharing their expertise in getting the most “bang for your buck.”
TME will include workshops divided into three distinct tracks on a variety of Marketing, Business Development, and Leadership topics, including public relations, fee proposals, leading from where you are, and the use of technology. Each of the featured sessions are crafted for all career levels. Attendees include marketing coordinators, seasoned business developers, doer/sellers, and firm leaders. All can pick and choose programs from the three tracks to customize a day tailored to their particular challenges and interests.
We hope you will join us for this dynamic day of professional development and networking!
@SMPSNewYork will be tweeting live from the event. Follow #smpsnytme2013 and join the conversation at 8:30am on the day of the event!
Contact Katherine Cusack DeMercurio, Director of Professional Development, SMPS-NY, at KatherineD@mmoser.com.
|8:00-8:30am||Networking & Breakfast|
|9:00-10:00am||KEYNOTE: Brent Darnell “The People-Profit Connection"|
|10:10-11:25am||Session 1.1 - Focus on the Bottom Line: How to Derive the Greatest Impact for Your Marketing Dollar|
|Session 2.1 - The Productivity Shift: Doing Productive vs. Being Productive|
|Session 3.1 - The Key to True Leadership: Emotional Intelligence|
|11:35-12:50pm||Session 1.2 - The Rebranding Challenge: A Marketer’s Role|
|Session 2.2 - If you don’t like the conversation, ask different questions – How to Affect Change in the A/E Selection Process|
|Session 3.2 - Generation Matters: Leading from Where You Are|
|2:10-3:25pm||Session 1.3 - International Marketing How to Build Value at Home and Abroad|
|Session 2.3 - Creating a Culture Where Marketing is a Mindset not a Department|
|Session 3.3 - Communications That Build Business|
|3:35-4:50pm||Session 1.4 - PR Stands for Powerful Returns: Effective PR Techniques on a Budget|
|Session 2.4 - The Role of a Business Developer from Different Perspectives|
|Session 3.4 - Communications That Build Business Cntd.|