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THE Marketing Event 2012: Breaking Ground

The show must go on - and you won't want to miss it!

Despite Sandy's best efforts, THE Marketing Event 2012 will be happening as scheduled - we hope to see you there!

Pre-registration is now closed, but walk-ins will be welcome to this event. We will accept checks and credit cards for payment at the check-in desk.

THE Marketing Event, SMPS-NY’s award-winning, eighth-annual, professional development symposium, is a dynamic conference that draws hundreds of A/E/C professionals from the East Coast and beyond.

This year’s conference, “Breaking Ground,” started with a simple premise: leadership is fundamental for success.

Leadership is essential to getting ahead, winning the project, and building business, but how do we develop these skills in between all the meetings, conferences, SF330s, and client presentations? At “Breaking Ground,” we’re putting this conversation front and center, and bringing together some of the most forward-thinking experts in leadership to discuss all this and more.

This year, THE Marketing Event will include workshops in three tracks on a variety of Marketing, Business Development and Leadership topics. We hope you’ll join us for this dynamic day of professional development, leadership, and networking.

@SMPSNewYork will be tweeting live from the event. Follow #smpsnytme2012 and join the conversation at 8:30am on the day of the event!

Symposium Schedule

Learn more about the programs and speakers at THE Marketing Event 2012: Download the complete symposium schedule here (.pdf).

Interested in Sponsoring this Event?

Complete details on sponsorship opportunities here (.pdf).


Contact Katherine Cusack, Director of Professional Development, SMPS-NY, at

Time Session
8:00-8:30am Networking & Breakfast
8:30-9:30am KEYNOTE: Mitch Kusy “The Fundamentals of Leadership”
9:45-10:30am Session 1.1 - Getting Published: What Makes a Good Story?
Session 2.1 - Business Development Essentials
Session 3.1 - Leadership Styles: An Interactive Workshop
11:30-12:45pm Session 1.2 - The Human Connection: Bring Your Presentations to Life!
Session 2.2 - The Doer/Seller Model of Business Development
Session 3.2 - Leading from the Inside Out
1:00-2:00pm Lunch
2:15-3:30pm Session 1.3 - Top Ten Techniques for Better Presentations
Session 2.3 - The “Mad Men” of Business Development
Session 3.3 - Leaders on Leadership
3:45-5:00pm Session 1.4 - The Unstated Message: Visual Communication & Design for Non-Designers
Session 2.4 - Why Me? A Discussion of Successful Business Development Relationships
Session 3.4 - People Power: Building a Foundation on Authentic Leadership





When & Where

  • 11/09/2012
  • 8:00 am - 5:30 pm

  • CUNY Graduate Center
  • 365 Fifth Avenue
  • New York, NY 10016
  • MAP

Registration & Pricing

  • $250.00   SMPS Member by Oct 6
  • $300.00   Non-Member by Oct 6
  • $300.00   SMPS Member Oct 6-Nov 5
  • $350.00   Non-member Oct 6-Nov 5
  • register now!
  • *All attendees must be pre-registered; there will be no walk-ins to this event