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PROFESSIONAL DEVELOPMENT PROGRAM: How to Curate Your Brand’s Integrated Marketing Package

Learn how to create a unique niche within the industry by designing a full-service marketing package that gives your brand a competitive edge.

In a competitive industry, it’s critical to go beyond a “cookie-cutter” guide for managing your public relations and marketing efforts. This program will discuss how to effectively manage relationships through various marketing and communications tactics, including social media strategies, public relations, targeted networking, volunteerism and collaboration with other industries in order to “break away from the pack.” This program will take the traditional barriers of marketing to a new level that challenges accepted norms. In order to grow, lead and thrive in an ever-changing industry, you must establish a strong brand with a deep knowledge of the full communications spectrum.


Sarah Berman


The Berman Group

As founder and President of The Berman Group, Inc., Sarah Berman works with business owners and professionals to identify challenges and develop creative communications programs to increase business. Sarah has over 15 years of experience in strategic business communications and she works actively with major media outlets as well as with regional trade publications serving business-to-business markets. Sarah and The Berman Group team also produce frequent professional seminars and conference programs as well as special events and galas for clients in diverse industries. Sarah serves on the Board of Directors of The Salvadori Center in addition to serving on the Non-Traditional Employment for Women Ambassador’s Council. She earned a Bachelor of Arts degree from Columbia University in Urban Planning and a Master's degree in Urban Planning at the Robert F. Wagner School of Public Service of New York University. Sarah was recently selected as an honoree for City & State’s 2017 CSR Responsible 100 awards, which recognizes “outstanding New Yorkers for their corporate social responsibility achievements.”

Earn CPSM Credit

Earn 2.0 CPSM Continuing Education Credit by attending. Be sure to sign in at the session.

Maximize Your Exposure: Sponsor This Event

Download information on sponsoring this event here (.pdf). Contact Brian C. Ferry at to become a sponsor today.


Contact Genesis Vasquez, SMPS-NY Director of Professional Development, at for questions about this event.

When & Where

  • 04/25/2018
  • 5:30 pm - 8:00 pm

  • Superstructures
  • 32 6th Avenue
  • New York, NY
  • MAP

Registration & Pricing

  • $80.00   Non-Member Pre-Registration
  • $60.00   SMPS-NY / AIA Member Walk-In
  • $50.00   SMPS-NY / AIA Member Pre-Registration
  • $90.00   Non-Member Walk-in
  • register now!