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PROFESSIONAL DEVELOPMENT PROGRAM: How to Curate Your Brand’s Integrated Marketing Package

Learn how to create a unique niche within the industry by designing a full-service marketing package that gives your brand a competitive edge.

In a competitive industry, it’s critical to go beyond a “cookie-cutter” guide for managing your public relations and marketing efforts. This program will discuss how to effectively manage relationships through various marketing and communications tactics, including social media strategies, public relations, targeted networking, volunteerism and collaboration with other industries in order to “break away from the pack.” This program will take the traditional barriers of marketing to a new level that challenges accepted norms. In order to grow, lead and thrive in an ever-changing industry, you must establish a strong brand with a deep knowledge of the full communications spectrum.


Sarah Berman


The Berman Group

Earn CPSM Credit

Earn 2.0 CPSM Continuing Education Credit by attending. Be sure to sign in at the session.

Maximize Your Exposure: Sponsor This Event

Download information on sponsoring this event here (.pdf). Contact Brian C. Ferry at to become a sponsor today.


Contact Genesis Vasquez, SMPS-NY Director of Professional Development, at for questions about this event.

When & Where

  • 04/25/2018
  • 5:30 pm - 8:00 pm

  • Superstructures
  • 32 6th Avenue
  • New York, NY
  • MAP

Registration & Pricing

  • $80.00   Non-Member Pre-Registration
  • $60.00   SMPS-NY / AIA Member Walk-In
  • $50.00   SMPS-NY / AIA Member Pre-Registration
  • $90.00   Non-Member Walk-in
  • register now!