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MARKETER'S TOOLBOX: Creative Workshop - SEO Strategies & Google Analytics

Join SMPS New York for a free seminar covering two of the most important topics in marketing today: SEO Strategies and Google Analytics! The session will be via webinar with host locations in Manhattan, Westchester, New Jersey and Long Island. Participants are not required to bring a laptop but encouraged.


Keyword tracking. Organic click-through rate. Google rankings. The world of Search Engine Optimization (SEO) is ever-fluctuating and, yet, has never been more important for business. Step one to success in SEO: be informed. Join us for a free (for members) seminar on SEO and Google Analytics to help you get started with the basics! Learn how to use search engine strategies to increase website traffic and generate business for yourself or your clients. Learn how to read Google Analytics to measure success! We'll be covering:

Here is a sampling of the great stuff we'll demonstrate in this seminar:

  • An overview of search engines and the types of results they display
  • What is Search Engine Optimization (SEO)?
  • Why SEO is one of the top marketing strategies
  • How search engines rank websites
  • SEO best practices that get you to show up at the top of Google
  • Google Analytics - How to setup goals and track website conversions
  • Google Analytics - How to access key website data, visitors behavior and traffic sources
  • Google Analytics - How to set up the Search Console
  • Google Analytics - How to interpret Google Analytics data
  • Google Analytics - How to use the data to improve website performance


Nicole McCullum


Captivate Designs

Nicole McCullum

Nicole McCullum is the founder of Captivate Designs, a website design and SEO company servicing clients globally. She specializes in helping small businesses and entrepreneurs generate more leads, attract more clients, and grow their business online. Nicole’s tips & strategies have been published on Forbes,, Wall Street Journal, Bloomberg BusinessWeek, and more.

Choose from Four Viewing Locations!

Pick the location that is most convenient for you and join the conversation.
  • Manhattan: Noble Desktop 594 Broadway, Suite 1202 New York, NY
  • Long Island: GPI (50 capacity) 325 West Main Street Babylon, NY
  • New Jersey: First Environment 91 Fulton Street Boonton, NJ 07005
  • Westchester: Design Development 165 Mamaroneck Avenue, Floor 2 White Plains, NY 10601


SMPS Members Free!

AIA Members $45

Walk-In AIA Members $55

Non-Member $80

Walk-In Non-Member $90


Contact Genesis Vasquez, SMPS-NY Director of Professional Development, at for questions about this event.

When & Where

  • 04/10/2018
  • 5:00 pm - 7:00 pm

  • ,
  • MAP

Registration & Pricing

  • $0.00   SMPS Member Registration | FREE
  • $80.00   Non-Member Registration
  • $0.00   Corporate Sponsor Registration | FREE
  • $45.00   AIA Member
  • register now!